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Client

Platform
Shopify
Services
Shopify Custom Theme · Custom App Integration
Year
2025
Engagement Model
Fixed Cost

TrueDerm - Transforming a Skincare Brand Into a High-Conversion Shopify Store

Our client is looking for a sleek and modern website for their one-of-a-kind product that matches their product requirements and attracts a high-end audience. Well, here’s how it went!

truederm.dk Visit website
true-skincare-homepage-design
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(01)Project overview

Business Overview

Business overview

TrueDerm is a science-backed skincare brand offering clean, transparent formulas developed with research-driven efficacy. The brand aimed to launch a Shopify store that reflects its scientific credibility, communicates ingredient transparency, engages users through educational content, and drives conversions through a seamless, trust-led user experience. The objective was to build a premium, elegant, and fast-performing digital presence aligned with their core values of science, safety, and simplicity.

Technologies

  • Shopify Custom Theme
  • Custom App Integration

(02)The challenge

The challenge

Here’s are the challenges

  1. Displaying detailed skincare data-ingredients, concentrations, and proof of efficacy-without overwhelming users.

  2. Creating custom Shopify sections for brand education: mission, lab-development story, ingredient transparency, and science-backed content.

  3. Ensuring high performance on mobile devices despite heavy visual content and lifestyle imagery.

  4. Integrating subscription / repeat purchase options while keeping the checkout clean and simple.

  5. Preserving site speed despite large images and potential video media.

  6. Incorporating strong trust elements such as transparent ingredients, scientific claims, clean layout, and detailed testimonials.

(03)Our work

The solutions we have offered

To create a high-performing, science-led Shopify store for TrueDerm, we combined UX strategy, custom Liquid development, performance optimization, and structured educational storytelling. Each solution directly contributed to a more confident, informed, and high-converting user experience.

  1. Step 01

    Clean, Modern Brand-Aligned Theme

    We customized a minimal, neutral-toned Shopify theme that matches TrueDerm’s clean, scientific aesthetic. This polished visual presentation strengthened brand credibility and immediately instilled trust - helping users feel more confident and resulting in increased product exploration and engagement.

  2. Step 02

    Science-Focused Product Pages

    Custom product templates were developed featuring ingredient breakdowns, “science behind the product,” usage steps, FAQs, and real testimonials. This crystal-clear transparency helped customers understand the efficacy behind each formula, ultimately increasing trust and supporting higher conversion rates.

  3. Step 03

    Mobile-First Responsive Design

    We implemented a mobile-first design system with fast-loading visuals, simplified navigation, and large tap targets to ensure a frictionless mobile shopping experience. The improved responsiveness and faster loading led directly to lower bounce rates and higher engagement from mobile users.

  4. Step 04

    Subscription & Auto-Renew Integration

    A seamless subscription and repeat-purchase system was integrated to support recurring customers. This not only improved user convenience but also increased predictable recurring revenue — strengthening TrueDerm’s long-term customer loyalty.

  5. Step 05

    Performance Optimization for Speed

    Lazy loading, media compression, caching, and minimized scripts ensured the site stayed smooth despite high-quality imagery. These enhancements allowed the site to load significantly faster, creating a smoother browsing experience and supporting better on-site retention.

  6. Step 06

    Educational Blog & Brand Storytelling

    We implemented a blog structure aligned with TrueDerm’s scientific positioning, enabling content about skin health, product science, and the brand’s research-driven story. This foundation supports long-term SEO growth while nurturing deeper customer trust and loyalty.

  7. Step 07

    Trust-Building Content Modules

    Sections featuring ingredient transparency, “Made in Denmark,” lab-developed origins, and customer reviews were integrated throughout the site. These trust elements helped users feel more assured about product safety and effectiveness, leading to more confident purchase decisions.

(04)Live store

See the work we shipped

Open any screenshot to see it in full. Each one scrolls inside the viewer, so you can read the whole page.

(05)What we delivered

The Core Features!

  1. Clean, modern Shopify theme aligned with brand values

    Developed a fully custom Shopify store from Figma using the Concept theme as a base, ensuring a pixel-perfect layout that captures Grumpi’s fun and modern brand style.

  2. Custom product pages with ingredient breakdowns and scientific proof

    Built a custom setup where each product variant opens as its own page with a unique URL — improving user navigation, SEO visibility, and purchase experience.

  3. Mobile-first, performance-driven responsive layout

    Implemented non-Shopify fonts dynamically across the website to preserve Grumpi’s playful identity and maintain consistent typography on every device.

  4. Subscription & repeat-purchase integration

    Compressed heavy visuals, minified code, and enabled lazy loading to enhance performance and provide a quick, fluid shopping experience.

  5. Advanced media optimization for speed

    Applied Shopify SEO best practices with clean URLs, meta tags, and descriptive alt texts to improve search visibility and support long-term ranking growth.

  6. Educational blog for SEO & customer learning

    Crafted a fully responsive structure with custom breakpoints, ensuring flawless performance, alignment, and visuals across all screen sizes.

  7. Transparent ingredient modules and testimonial blocks

    We designed an intuitive navigation with a structure of clear menus, easy-to-find links, and a logical page hierarchy. It allows users to easily find information about the product, its features, and how it can benefit them.

  8. Trust-focused brand storytelling sections

    The store was optimized with SSL security, consistent backups, and app configuration checks to ensure reliable uptime and long-term performance stability.

(06)Client testimonial

What the client said about it

Amir Djerassi Founder, Torque Dolly! truederm.dk

Working with Enstacked and the whole team has been a fantastic experience. They really understood what I wanted and what the final redesign should look like. The team completed the design within the deadline and I can showcase my website and the product at the expo. That’s a relief – because attending the expo with our new website was a huge success. Thank you Gaurav and team for the incredible work.

(07)Read more

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