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Case study · Shopify
TrueDerm - Transforming a Skincare Brand Into a High-Conversion Shopify Store
Our client is looking for a sleek and modern website for their one-of-a-kind product that matches their product requirements and attracts a high-end audience. Well, here’s how it went!
Homepage, truederm.dkHoverTap to scroll the full page
01The brief
Business Overview
TrueDerm is a science-backed skincare brand offering clean, transparent formulas developed with research-driven efficacy. The brand aimed to launch a Shopify store that reflects its scientific credibility, communicates ingredient transparency, engages users through educational content, and drives conversions through a seamless, trust-led user experience. The objective was to build a premium, elegant, and fast-performing digital presence aligned with their core values of science, safety, and simplicity.
02What we built and why
Seven decisions that shaped the store
02.1
Clean, Modern Brand-Aligned Theme
What we built
We customized a minimal, neutral-toned Shopify theme that matches TrueDerm’s clean, scientific aesthetic. This polished visual presentation strengthened brand credibility and immediately instilled trust - helping users feel more confident and resulting in increased product exploration and engagement.
Design system truederm.dk
AaHeadings and body type
PrimarySecondary
02.2
Science-Focused Product Pages
What we built
Custom product templates were developed featuring ingredient breakdowns, “science behind the product,” usage steps, FAQs, and real testimonials. This crystal-clear transparency helped customers understand the efficacy behind each formula, ultimately increasing trust and supporting higher conversion rates.
Trust on the page truederm.dk
✓Testimonials
✓Ingredient transparency
✓Scientific proof
✓FAQs
02.3
Mobile-First Responsive Design
What we built
We implemented a mobile-first design system with fast-loading visuals, simplified navigation, and large tap targets to ensure a frictionless mobile shopping experience. The improved responsiveness and faster loading led directly to lower bounce rates and higher engagement from mobile users.
Responsive layout truederm.dk
✓ Mobile✓ Tablet✓ Desktop
02.4
Subscription & Auto-Renew Integration
What we built
A seamless subscription and repeat-purchase system was integrated to support recurring customers. This not only improved user convenience but also increased predictable recurring revenue — strengthening TrueDerm’s long-term customer loyalty.
Purchase options truederm.dk
One-time purchaseBuy once
SubscribeDelivered on repeat, cancel any time
Add to cart
02.5
Performance Optimization for Speed
What we built
Lazy loading, media compression, caching, and minimized scripts ensured the site stayed smooth despite high-quality imagery. These enhancements allowed the site to load significantly faster, creating a smoother browsing experience and supporting better on-site retention.
Performance work truederm.dk
Lazy loading✓
Media compression✓
Image optimisation✓
Caching✓
MobileTabletDesktop
02.6
Educational Blog & Brand Storytelling
What we built
We implemented a blog structure aligned with TrueDerm’s scientific positioning, enabling content about skin health, product science, and the brand’s research-driven story. This foundation supports long-term SEO growth while nurturing deeper customer trust and loyalty.
Resources truederm.dk
Blog
Guides
Case studies
02.7
Trust-Building Content Modules
What we built
Sections featuring ingredient transparency, “Made in Denmark,” lab-developed origins, and customer reviews were integrated throughout the site. These trust elements helped users feel more assured about product safety and effectiveness, leading to more confident purchase decisions.
