Now live on the Shopify App Store

Shopify Swatches & Variants App with single-click setup. Free forever.

Varn reads your product option names and builds every swatch in one click. No developer and no theme edits, on any Online Store 2.0 theme.

Free plan forever. 7 day free trial on paid plans.

yourstore.com/products/atelier-knit-tee

Atelier Studio

Atelier Knit Tee

$68.00 $84.00

Color Lilac

A live swatch picker. Try a few colors, then add one to cart.

Runs on any Online Store 2.0 theme

    The set-up

    The set-up has 4 steps, and Varn handles 3 for you

    Varn checks your theme, finds your color options and names them. You confirm and go live.

    1. Get started

      Install from the Shopify App Store, switch Varn on in the theme editor and save. Varn reads the setting back to confirm it is on.

      Once for each theme you use

    2. Configuration & auto set-up

      Pick a product. Set up with AI looks at each photo and files it under the right color.

      Varn does this

    3. Auto-detect

      Open Swatches. Varn names every swatch from its color name.

      Varn does this, free on every plan

    4. Go live

      Save and your swatches are live. Nothing is written to your theme, so uninstalling leaves no trace.

      Varn does this

    Features

    Varn does everything a Shopify swatches app should do & more.

    Color and image swatches on product pages, collections, search and quick view. Every click selects the option in your theme’s own picker, so the wrong variant never reaches checkout.

    Free

    Auto-detect: one click, every color named

    One click reads option names in ten languages, like Color, Colour and Farbe, and fills in matching swatches across your catalog. Anything unclear is left for you, and values you set by hand are never overwritten.

    Free

    Sold out, marked honestly

    Out-of-stock colors stay visible with a strike through them and cannot be selected, so they never reach a cart.

    Free to start

    The gallery follows the color

    Pick Clay and the gallery shows only the clay photos, in the order you set.

    Free to start

    Separate products, one swatch row

    Colors listed as separate products join one swatch row, so shoppers see every option from any listing.

    Advance

    Find out which colors actually sell

    Clicks and add-to-carts per color, including sold-out ones, so you restock before demand is lost. On Advance and Premium.

    Free

    Swatches everywhere shoppers browse

    Collections, search, quick view and featured rows all show swatches, not just the product page.

    AI agent readiness, free on every plan

    Increase your visibility for AI shoppers with our Shopify color swatches app.

    AI shopping assistants skip your photos. They read structured data: category, color, size and alt text. Miss one and that shopper never sees you.

    Varn scores every product out of 100 on those signals, shows the exact record an agent receives, and fixes the gaps in one click.

    See what’s included

    82/100

    Agent readiness

    A

    Example score

    Product category 35 / 35
    Color option 29 / 29
    Size option 18 / 18
    Image alt text missing 0 / 18

    Alt text is the only gap. One click fixes it across your catalog.

    Variants · Free to start

    Every color gets its own gallery

    Map photos to each color and drag them into order. Shoppers who pick Clay see only the clay photos, cover first.

    • Follows the color. The gallery filters to the pick, even after your theme re-renders.
    • You pick the cover. The first photo becomes that color’s main image.
    • Free on 5 products. Grow, Advance and Premium raise it to 150, 1,500 or unlimited.

    Varn › Variants › Photos for each color

    • Cover
    • 2
    • 3

    Lilac owns 3 photos. Shoppers who pick Lilac see these, cover first.

    Product grouping

    One row, every color, and Varn builds it for you

    When each color is its own product, shoppers on one listing never see the others. Varn joins them into one swatch row on every product page.

    • Name the row, for example “Also in”.
    • Drag to order the swatches exactly as shoppers should see them.
    • Groups found for you. Varn clusters titles that differ only by a color word, ready to approve.
    • Scales with your plan: 1 group on Starter, then 5, 15 and 50 on Grow, Advance and Premium.

    Varn › Product groups › Aria Tee

    Preview on the product page

    Also in

    Members, in swatch order

    • Aria Tee, Clay This product
    • Aria Tee, Blush Opens that product
    • Aria Tee, Lilac Opens that product

    Three separate products. One row of chips. Tapping a chip goes to that product.

    Style studio

    Match your Shopify swatches to your store’s look.

    Set shape, size, spacing, borders, labels and the sold-out look without code, and watch the preview update as you go.

    Shape

    Everywhere

    A shopper shouldn’t have to open a product to see the colors

    With Varn, they never have to.

    Knit Tee
    Cardigan
    Trouser

    Collection pages

    Every color, right in the collection grid.

    Result 1
    Result 2
    Result 3

    Search results

    Search results show every available color.

    Quick view
    Card
    Card

    Quick view

    The same swatches inside quick view pop-ups.

    Featured
    Related
    Home

    Everywhere else

    Home rows, featured and related products too.

    AI set-up

    Varn’s one-click AI setup reads your option names and fills in the colors.

    Most swatch apps hand you an empty picker. Varn reads option names in ten languages and fills in the colors it is confident about.

    • Sure or skipped. Unclear values are left for you, never guessed.
    • Hand edits stay. Colors you set yourself are never overwritten.
    • Photos matched too. Set up with AI looks at each photo and pairs it with its color, using one AI credit per photo. Reading names is free.

    One-click AI setup

    Bleu NuitNot set
    TerracottaNot set
    SalbeigrünNot set
    Rosa CipriaNot set
    Atelier SpecialNot set

    5 values waiting.

    Varn analytics · Advance and Premium

    Know which colors are actually selling with Varn analytics

    Varn counts every color click and add-to-cart, with no cookies and no personal data, so you see what sells and what to restock.

    • Top colors over the last 7, 30 or 90 days.
    • Sold-out demand, counted click by click.
    • Plain advice: restock this, feature that, check why another stalls.
    • Best sellers first, moved to the front automatically if you choose.

    Why choose us

    More reasons to choose this Shopify variants app.

    It will not slow your store

    Features load only when needed and swatch data arrives with the page, so nothing extra loads and nothing shifts.

    no extra requests, no layout shift

    It will not break your cart

    A swatch click selects your theme’s own dropdown, so the right variant reaches checkout. If the script fails, the dropdown still works.

    your theme owns the cart

    It will not leave a mess

    Varn never edits theme code. Uninstall it and your theme is exactly as it was.

    0 theme files edited

    It will not need a developer

    Guided setup with no code, and every change can be undone.

    no code on any plan

    Enstacked
    Technologies

    Commerce engineering studio

    Powered by Enstacked Technologies

    Built by Shopify experts, for Shopify merchants

    Varn is built by Enstacked, a team that has shipped Shopify themes, apps and stores for years. We have seen apps overpromise, overcharge and leave scripts behind.

    Varn is the opposite, and support comes from the people who wrote the code.

    Automated tests
    1,700+
    Storefront locales shipped
    18
    Accessibility target
    WCAG AA
    Support
    Direct

    Talk to the team Visit Enstacked Technologies

    Pricing

    Start free. Upgrade when you outgrow it

    Starter covers product pages, collections, search and quick view. Paid plans raise the limits, and Advance and Premium add analytics and advanced styling.

    7 day free trial on all paid plans

    Starter

    Free forever

    Nothing is ever billed

    Everything you need to launch swatches on your store.

    • Products with variant images, up to 5
    • Product grouping, only 1 group
    • AI usage credits: 250 a month

    Grow

    $14.99 /month

    or $129/year and save 28%

    More products and groups as your catalog grows.

    Includes 7 day trial
    • Products with variant images, up to 150
    • Product grouping, up to 5 groups
    • AI usage credits: 1500 a month
    • Swatches on products you have not set up

    Advance

    Most popular

    $39.99 /month

    or $349/year and save 27%

    Adds advanced styling and swatch click analytics.

    Includes 7 day trial
    • Products with variant images, up to 1500
    • Product grouping, up to 15 groups
    • AI usage credits: 10000 a month
    • Swatches on products you have not set up
    • Advanced styling options
    • Swatch and variant click analytics

    Premium

    $69.99 /month

    or $599/year and save 29%

    For large catalogs that need the highest limits.

    Includes 7 day trial
    • Products with variant images, unlimited
    • Product grouping, up to 50 groups
    • AI usage credits: 25000 a month
    • Swatches on products you have not set up
    • Advanced styling options
    • Swatch and variant click analytics

    Every plan includes

    • Unlimited color swatches
    • Unlimited auto setup from color names
    • Multiple variant options
    • Agent readiness for all products
    • Swatches on collections, search and quick view

    One AI credit is one photo the AI looks at, reset monthly. Billing runs through Shopify and appears on your Shopify bill. Change or cancel any time in the app.

    Questions

    Frequently asked questions.

    Support comes straight from the people who wrote the code.

    Contact support Read the docs

    Checking status Status page
    What happens to my theme if I uninstall the Shopify variant app?

    Nothing is left behind. Varn never edits theme files, so your theme returns to its own dropdowns and your product data stays untouched.

    Can the wrong variant end up in a cart?

    No. A swatch click selects the value in your theme’s own control, so your theme’s form submits the order. Varn never selects a value your theme has disabled.

    Will this Shopify color swatches app slow my store down?

    No. Features load only when they are needed, and swatch data arrives with the page itself, so nothing extra has to load.

    Do I need to know any code to use Varn?

    No. The setup guide checks your theme and fills in your real color options for you. Custom CSS is there if you want it.

    Is your Shopify variant app really free forever?

    Yes. Starter is $0 with no time limit, and includes unlimited swatches, auto-detect, agent readiness, and swatches on collections, search and quick view.

    How do I turn on Varn in my theme?

    On the Home page, click Activate on the first setup step, turn Varn on and click Save. Do this once per theme.

    What does Auto-detect do?

    It reads option names like Navy blue and fills in the colors it is sure about, free on every plan. Photos are handled by Set up with AI.

    Does Varn work with my theme?

    Varn works with any Online Store 2.0 theme. If yours is too old to run app embeds, Varn tells you.

    What do the paid plans of your Shopify product options app add?

    Higher limits on products with variant photos, product groups and monthly AI credits. Advance and Premium add advanced styling and click analytics. Yearly billing costs less than 9 monthly payments.

    What is an AI usage credit?

    One credit is one product photo the AI looks at, used only by Set up with AI. Name-based auto-detect is free. Plans include 250 (Starter) to 25,000 (Premium) credits a month.

    How does the free trial work?

    Every paid plan has a 7 day free trial, approved on Shopify’s own screen. Cancel within 7 days to pay nothing. Each store gets one trial.

    My swatches are not showing on my store. What to do?

    Varn is probably off for that theme. On the Home page, click Activate, turn the switch on and click Save.

    Nobody buys a color they can’t see.