Enstacked
Case study · Shopify

Redefining Comfort & Creativity with a Custom Shopify Store for Grumpi Furniture!

Our client is looking for a sleek and modern website for their one-of-a-kind product that matches their product requirements and attracts a high-end audience. Well, here’s how it went!

1 monthKickoff to launch
8Custom features built
100%Revenue Growth
Country
Australia
Industry
eCommerce
Project
Shopify Custom Theme
Timeline
1 month
Built on
Shopify
grumpi.com.au
Homepage, grumpi.com.auHoverTap to scroll the full page
01The brief

Grumpi Overview

Grumpi is a fun Australian brand that turns everyday furniture into something extraordinary – stylish, comfortable, and full of character. The client wanted a Shopify website that matched their quirky product personality while maintaining speed, responsiveness, and functionality.

Grumpi’s products are designed to make people smile – cozy sofas that bring humor and comfort together. Our goal was to build a Shopify store using the Concept theme, customized down to every button, card, and hover effect based on their Figma design.

We needed to translate the creative design vision into a seamless, responsive, and high-performing Shopify experience that perfectly reflected the brand’s identity.

Our team worked to balance the brand’s playful personality with technical excellence, ensuring the site loaded fast and looked flawless across devices.

02What we built and why

Six decisions that shaped the store

02.1

Custom Figma to Shopify Development

What we built
We built a fully custom Shopify layout using the Concept theme as the foundation. Every component — from product cards to navigation — was coded to mirror the Figma design exactly, ensuring a pixel-perfect user experience.
02.2

Variant as Product Functionality

What we built
We developed a custom product logic where each variant acted as its own product with a unique URL. This improved product discoverability, analytics tracking, and SEO indexing while offering customers a smoother browsing experience.
02.3

Hover Driven Image Interaction

What we built
Using Liquid and JavaScript, we created dynamic hover transitions to display secondary images. This feature added motion, improved engagement, and gave shoppers instant visual feedback without leaving the product grid.
02.4

Dynamic Font Loading System

What we built
Since Grumpi’s design used non-Shopify fonts, we integrated a dynamic font system that loads custom typography site-wide while maintaining fast load speeds and brand consistency.
02.5

Mobile First Responsive Optimization

What we built
We implemented advanced CSS breakpoints and custom layouts for each device size. Each product card, button, and grid element was optimized to perform flawlessly on mobile, ensuring an intuitive shopping experience.
02.6

Performance & Stability Refinement

What we built
Despite the design-heavy nature of the site, we fine-tuned every asset - compressing images, cleaning scripts, and lazy-loading content - to ensure faster load times and stable animations.
03Results

What changed after launch

100%
Revenue Growth
2%
CRO
04The store

A closer look at the finished build

grumpi.com.au
grumpi.com.au
grumpi.com.au
HoverTap a frame to scroll the full page.
Client words
M
Mansi director ★★★★★ grumpi.com.au

Developed a fully custom Shopify store from Figma using the Concept theme as a base, ensuring a pixel-perfect layout that captures Grumpi’s fun and modern brand style.

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