Case study · Shopify
Redefining Comfort & Creativity with a Custom Shopify Store for Grumpi Furniture!
Our client is looking for a sleek and modern website for their one-of-a-kind product that matches their product requirements and attracts a high-end audience. Well, here’s how it went!
01Overview
Grumpi Overview
Grumpi is a fun Australian brand that turns everyday furniture into something extraordinary – stylish, comfortable, and full of character. The client wanted a Shopify website that matched their quirky product personality while maintaining speed, responsiveness, and functionality.
Grumpi’s products are designed to make people smile – cozy sofas that bring humor and comfort together. Our goal was to build a Shopify store using the Concept theme, customized down to every button, card, and hover effect based on their Figma design.
We needed to translate the creative design vision into a seamless, responsive, and high-performing Shopify experience that perfectly reflected the brand’s identity.
Our team worked to balance the brand’s playful personality with technical excellence, ensuring the site loaded fast and looked flawless across devices.
- Shopify Custom Theme
- App
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Phase 01
Challenge 01 / 02
Grumpi wanted their website to make an impression - fun, interactive, and premium.
What we did
Solution 01 / 06
Custom Figma to Shopify Development
We built a fully custom Shopify layout using the Concept theme as the foundation. Every component — from product cards to navigation — was coded to mirror the Figma design exactly, ensuring a pixel-perfect user experience.
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Phase 02
Challenge 02 / 02
The site had to reflect the humor behind their products while providing users with a comfortable and intuitive browsing experience.
What we did
Solution 02 / 06
Variant as Product Functionality
We developed a custom product logic where each variant acted as its own product with a unique URL. This improved product discoverability, analytics tracking, and SEO indexing while offering customers a smoother browsing experience.
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Phase 03
What we did
Solution 03 / 06
Hover Driven Image Interaction
Using Liquid and JavaScript, we created dynamic hover transitions to display secondary images. This feature added motion, improved engagement, and gave shoppers instant visual feedback without leaving the product grid.
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Phase 04
What we did
Solution 04 / 06
Dynamic Font Loading System
Since Grumpi’s design used non-Shopify fonts, we integrated a dynamic font system that loads custom typography site-wide while maintaining fast load speeds and brand consistency.
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Phase 05
What we did
Solution 05 / 06
Mobile First Responsive Optimization
We implemented advanced CSS breakpoints and custom layouts for each device size. Each product card, button, and grid element was optimized to perform flawlessly on mobile, ensuring an intuitive shopping experience.
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Phase 06
What we did
Solution 06 / 06
Performance & Stability Refinement
Despite the design-heavy nature of the site, we fine-tuned every asset - compressing images, cleaning scripts, and lazy-loading content - to ensure faster load times and stable animations.
02Features
Eight core features.
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Custom Shopify Theme Design
Developed a fully custom Shopify store from Figma using the Concept theme as a base, ensuring a pixel-perfect layout that captures Grumpi’s fun and modern brand style.
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Variant as Product Functionality
Built a custom setup where each product variant opens as its own page with a unique URL — improving user navigation, SEO visibility, and purchase experience.
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Dynamic Font Integration
Implemented non-Shopify fonts dynamically across the website to preserve Grumpi’s playful identity and maintain consistent typography on every device.
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Fast Loading & Performance Optimization
Compressed heavy visuals, minified code, and enabled lazy loading to enhance performance and provide a quick, fluid shopping experience.
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SEO-Optimized Structure
Applied Shopify SEO best practices with clean URLs, meta tags, and descriptive alt texts to improve search visibility and support long-term ranking growth.
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Mobile First Responsive Design
Crafted a fully responsive structure with custom breakpoints, ensuring flawless performance, alignment, and visuals across all screen sizes.
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User-Friendly Navigation
We designed an intuitive navigation with a structure of clear menus, easy-to-find links, and a logical page hierarchy. It allows users to easily find information about the product, its features, and how it can benefit them.
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Secure and Reliable Build
The store was optimized with SSL security, consistent backups, and app configuration checks to ensure reliable uptime and long-term performance stability.
Results
- 100% Revenue Growth
- 2% CRO
The store
A closer look at the finished build
Hover a frame to scroll the full page.
Client words
M Mansi director grumpi.com.auDeveloped a fully custom Shopify store from Figma using the Concept theme as a base, ensuring a pixel-perfect layout that captures Grumpi’s fun and modern brand style.
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