Enstacked
Contact Us
Case study · Shopify

How we built LUTEKOFTA's Shopify store to sell Norwegian heritage in 2 languages

We built LUTEKOFTA's Shopify store on the Showcase theme and launched it in one month. We built a Shopify store that tells that story through large, detailed imagery, with flexible sections for new story pages, two languages, and two currencies, all live in 1 month after kickoff. We have supported the store every month since launch.

1 monthKickoff to launch
8Custom features built
2 + 2Languages and currencies: English and Norsk, NOK and USD
Book a Strategy Call Visit lutekofta.com (opens in a new tab)
Country
Norway
Project
Custom Shopify Build
Timeline
1 month
Built on
Shopify, Showcase theme
lutekofta.com
LUTEKOFTA homepage showing traditional Norwegian patterned wool sweaters
Homepage, lutekofta.comHoverTap to scroll the full page
01The brief

The brief

LUTEKOFTA is a Norwegian brand started by Christin Kleppe Hemsøe and Oddvar Hemsøe in 1927.

They wanted a store that tells that heritage story and sells the sweater. The team needed large, detailed photos of the knit and pattern with fast-loading, story pages they could update without a developer, and a store that serves buyers in Norway and the US in their own language and currency.

They had bought the Showcase theme, but its stock sections and footer did not fit the brand.

02What we built and why

Our 5 service offerings that shaped Lutekofta’s Shopify Store!

02.1

Three sections that do the work of many

The problem
Most pages looked alike, but each needed its own layout. Building a new section for every variation would leave the team with a theme they could not manage.
What we built
Three custom sections with several layouts each. The team sets columns, rows, text, and images for each one in the theme editor, and each section carries its own CSS.
Why this way
LUTEKOFTA can build new pages alone, and the code stays clean and easy to update because no section depends on another's styles.
3custom sections behind every story page
02.2

HD imagery that still loads fast

The problem
Wool sweaters sell on close-up detail: the pattern and the knit. That means large photos and video.
What we built
Compressed images and video, an image optimisation app for sharp results, and lazy loading below the fold.
Why this way
A 3,490 NOK sweater needs detail a shopper can zoom into, and a slow page loses them before they get there.
2.6smobile load time (Largest Contentful Paint)
02.3

One store for two countries

The problem
Buyers in Norway and the US expect their own language, currency, and prices.
What we built
English and Norwegian versions of the store, with prices in NOK and USD that switch with the shopper's country.
Why this way
One store keeps stock and orders in one place, instead of running two.
2 + 2languages and currencies from one Shopify admin
02.4

A custom footer and brand details throughout

The problem
The Showcase theme's stock footer and styling did not match LUTEKOFTA's identity.
What we built
A fully custom footer and extended theme styles for the brand's storytelling pages.
Why this way
Small details carry a premium brand. A stock footer on a heritage store breaks the story at the last moment.
Every pagecarries the custom footer
03Results

What changed after launch

1 month
Kickoff to launch
Fast turnaround to market
Project Milestones
8
Custom features built
Full Showcase customization
Theme Architecture
12+
Months of support since launch
Continuous monthly improvements
Retainer Support
2.6s
Mobile load time (LCP)
Core Web Vitals passed
Google PageSpeed Insights
04The store

A closer look at the finished Shopify store for Lutekofta!

lutekofta.com/products/charcoal-women-norwegian-sweaters
LUTEKOFTA Charcoal wool sweater product page with colour and size options
LUTEKOFTA, CharcoalLUTEKOFTA Charcoal wool sweater product page with colour and size options
lutekofta.com/pages/about-us
LUTEKOFTA About page telling the story behind the Norwegian lusekofte
About usLUTEKOFTA About page telling the story behind the Norwegian lusekofte
lutekofta.com/pages/from-nature-to-culture
LUTEKOFTA story page built from the custom sections, with Norwegian landscape imagery
From Nature to CultureLUTEKOFTA story page built from the custom sections, with Norwegian landscape imagery
HoverTap a frame to scroll the full page.
Client words
CH
Christin H. Founder, LUTEKOFTA ★★★★★ lutekofta.com

LUTEKOFTA is a story about tradition, and we needed a website that could tell it properly, in English and in Norwegian. Enstacked understood our requirements and made it easy for us to create new pages ourselves. What we value most is that they are still with us. When we have a new idea, they help us make it happen.

More stories

More Shopify builds

Silk sleep and beauty · Shopify

How we redesigned ZILK Sleep’s Shopify store to sell luxury silk in 3 languages with Conversion Optimization

zilksleep.comRead the story →
eCommerce · Shopify

Grumpi's playful design, built into Shopify to let customers visualize exactly what our client offers!

grumpi.com.auRead the story →
Fragrance-free skincare · Shopify

How we built TrueDerm's Shopify store to explain the science behind every skincare product!

truederm.dkRead the story →
Shopify experts

Want a store that tells your brand story?

Send us your story, your design, or your idea. We’d understand your requirements and show you how we'd build it on Shopify and how long it would take.

Book a Strategy Call