Case study · Shopify

Premium eCommerce Store for Herbishh

Our client is looking for a sleek and modern website for their one-of-a-kind product that matches their product requirements and attracts a high-end audience. Well, here’s how it went!

1 monthKickoff to launch

8Custom features built

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Country: India
Project: Shopify Custom Theme
Timeline: 1 month
Built on: Shopify

herbishh.in

Herbishh Shopify Store Homepage showcasing premium hair care products and new bubble hair dye launch

Homepage, herbishh.inHoverTap to scroll the full page

01The brief

Business Overview

Herbishh is a popular natural hair-care brand known for its keratin shampoo bars, hair growth oils, and herbal treatment formulations. As the brand’s demand increased and online traffic surged, Herbishh needed a high-performing Shopify store capable of handling multiple variants, highlighting strong product benefits, and driving consistent conversions.

The goal was to create a store that reflects the brand’s clean, nature-aligned identity while also delivering a fast, mobile-first shopping experience. At the same time, the store needed to support higher sales, improve product storytelling, and create a seamless checkout journey for users across India.

What the client needed

Large product variations required clear and visually structured variant selection.
Needed custom Shopify sections beyond default theme capabilities for bundles and comparisons..
Heavy mobile traffic demanded a fully mobile-first, lightweight, fast-loading design.
Product pages needed proper layouts for benefits, ingredients, usage steps, FAQs, and before/after results.
Review and UGC integration had to be added without affecting performance.
Required smooth setup of COD, payment gateways, and Indian shipping partners.
Needed SEO-friendly structure to improve ranking in a competitive hair-care niche.

Shopify Custom Theme Custom App Integration

02What we built and why

Eight decisions that shaped the store

02.1

Structured, High-Converting Product Layout

What we built: We designed a complete product layout featuring Benefits, Ingredients, Hair Color Guide, Usage Steps, Before/After results, and FAQs. This structure made product information easier to understand, helping users make confident decisions and resulting in higher add-to-cart actions and stronger engagement.

02.2

Premium Brand-Aligned Design

What we built: A clean, modern, botanical-inspired design was applied across the store to match Herbishh’s natural brand identity. This visually credible experience increased user trust, encouraged deeper browsing, and contributed to better conversion rates.

02.3

Performance Optimization for Faster Speed

What we built: By compressing media, adding lazy-loading, and minimizing scripts, the store achieved faster load times—especially on mobile. This led to reduced bounce rates, smoother product exploration, and a noticeable improvement in checkout completion.

02.4

Bundle & Offer System Development

What we built: We built custom logic for combo offers, Buy X Get Y discounts, and auto-applied deals. These compelling offers helped customers see more value, resulting in an increased average order value and more multi-item purchases.

02.5

Review & UGC Integration

What we built: Customer reviews, photo proof, and before/after results were integrated in a lightweight format that didn’t harm performance. This boosted credibility significantly and helped convert hesitant buyers into confident purchasers.

02.6

SEO-Optimized Website Structure

What we built: We added schema markup, metadata, keyword-optimized URLs, alt tags, and a structured blog system. These optimizations improved organic visibility, strengthened ranking potential, and set the foundation for long-term SEO growth.

02.7

Improved Checkout & Navigation Flow

What we built: Navigation was simplified, a fast-buy button was added, and COD, secure payments, and shipment tracking were implemented. These updates reduced friction and lowered cart abandonment, enabling customers to complete purchases more easily.

02.8

Backend Automation & Support Setup

What we built: Automated fulfillment updates, order notifications, and confirmation emails were added, along with WhatsApp support chat. This reduced customer queries, improved post-purchase confidence, and increased repeat purchases.