Case study · Shopify

Premium eCommerce Store for Herbishh

Our client is looking for a sleek and modern website for their one-of-a-kind product that matches their product requirements and attracts a high-end audience. Well, here’s how it went!

Visit herbishh.in Read the story

Herbishh Shopify Store Homepage showcasing premium hair care products and new bubble hair dye launch — Homepage, herbishh.in Hover to scroll the full page

01Overview

Business Overview

Herbishh is a popular natural hair-care brand known for its keratin shampoo bars, hair growth oils, and herbal treatment formulations. As the brand’s demand increased and online traffic surged, Herbishh needed a high-performing Shopify store capable of handling multiple variants, highlighting strong product benefits, and driving consistent conversions.

The goal was to create a store that reflects the brand’s clean, nature-aligned identity while also delivering a fast, mobile-first shopping experience. At the same time, the store needed to support higher sales, improve product storytelling, and create a seamless checkout journey for users across India.

Shopify Custom Theme
Custom App Integration

Phase 01

Challenge 01 / 07

Large product variations required clear and visually structured variant selection.

What we did

Solution 01 / 08

Structured, High-Converting Product Layout

We designed a complete product layout featuring Benefits, Ingredients, Hair Color Guide, Usage Steps, Before/After results, and FAQs. This structure made product information easier to understand, helping users make confident decisions and resulting in higher add-to-cart actions and stronger engagement.
Phase 02

Challenge 02 / 07

Needed custom Shopify sections beyond default theme capabilities for bundles and comparisons..

What we did

Solution 02 / 08

Premium Brand-Aligned Design

A clean, modern, botanical-inspired design was applied across the store to match Herbishh’s natural brand identity. This visually credible experience increased user trust, encouraged deeper browsing, and contributed to better conversion rates.
Phase 03

Challenge 03 / 07

Heavy mobile traffic demanded a fully mobile-first, lightweight, fast-loading design.

What we did

Solution 03 / 08

Performance Optimization for Faster Speed

By compressing media, adding lazy-loading, and minimizing scripts, the store achieved faster load times—especially on mobile. This led to reduced bounce rates, smoother product exploration, and a noticeable improvement in checkout completion.
Phase 04

Challenge 04 / 07

Product pages needed proper layouts for benefits, ingredients, usage steps, FAQs, and before/after results.

What we did

Solution 04 / 08

Bundle & Offer System Development

We built custom logic for combo offers, Buy X Get Y discounts, and auto-applied deals. These compelling offers helped customers see more value, resulting in an increased average order value and more multi-item purchases.
Phase 05

Challenge 05 / 07

Review and UGC integration had to be added without affecting performance.

What we did

Solution 05 / 08

Review & UGC Integration

Customer reviews, photo proof, and before/after results were integrated in a lightweight format that didn’t harm performance. This boosted credibility significantly and helped convert hesitant buyers into confident purchasers.
Phase 06

Challenge 06 / 07

Required smooth setup of COD, payment gateways, and Indian shipping partners.

What we did

Solution 06 / 08

SEO-Optimized Website Structure

We added schema markup, metadata, keyword-optimized URLs, alt tags, and a structured blog system. These optimizations improved organic visibility, strengthened ranking potential, and set the foundation for long-term SEO growth.
Phase 07

Challenge 07 / 07

Needed SEO-friendly structure to improve ranking in a competitive hair-care niche.

What we did

Solution 07 / 08

Improved Checkout & Navigation Flow

Navigation was simplified, a fast-buy button was added, and COD, secure payments, and shipment tracking were implemented. These updates reduced friction and lowered cart abandonment, enabling customers to complete purchases more easily.
Phase 08

What we did

Solution 08 / 08

Backend Automation & Support Setup

Automated fulfillment updates, order notifications, and confirmation emails were added, along with WhatsApp support chat. This reduced customer queries, improved post-purchase confidence, and increased repeat purchases.

02Features

Eight core features.

Advanced variant selection with image swatches

Developed a fully custom Shopify store from Figma using the Concept theme as a base, ensuring a pixel-perfect layout that captures Grumpi’s fun and modern brand style.
High-converting product templates with structured storytelling

Built a custom setup where each product variant opens as its own page with a unique URL — improving user navigation, SEO visibility, and purchase experience.
Mobile-first, fast-loading performance

Implemented non-Shopify fonts dynamically across the website to preserve Grumpi’s playful identity and maintain consistent typography on every device.
Bundle logic and automatic discount systems

Compressed heavy visuals, minified code, and enabled lazy loading to enhance performance and provide a quick, fluid shopping experience.
Integrated photo reviews and customer testimonials

Applied Shopify SEO best practices with clean URLs, meta tags, and descriptive alt texts to improve search visibility and support long-term ranking growth.
SEO-optimized content and blog structure

Crafted a fully responsive structure with custom breakpoints, ensuring flawless performance, alignment, and visuals across all screen sizes.
COD, payment gateway integration & shipment tracking

We designed an intuitive navigation with a structure of clear menus, easy-to-find links, and a logical page hierarchy. It allows users to easily find information about the product, its features, and how it can benefit them.
WhatsApp chat and backend automations

The store was optimized with SSL security, consistent backups, and app configuration checks to ensure reliable uptime and long-term performance stability.