02.1
UX mapping and QA on every screen:
- What we built
- Audited PLP, PDP, home, and search; defined visual hierarchy for titles, price, badges, and CTAs; verified on common devices and DPRs.
Premium Shopify eCommerce Store for Beauty Boutique
Our client is looking for a sleek and modern website for their one-of-a-kind product that matches their product requirements and attracts a high-end audience. Well, here’s how it went!
1 monthKickoff to launch
8Custom features built
- Country
- London
- Project
- Shopify Custom Theme
- Timeline
- 1 month
- Built on
- Shopify
beautyboutique.london
Homepage, beautyboutique.londonHoverTap to scroll the full page
01The brief
Business Overview
Beauty Boutique believes luxury should be accessible. Their online store brings a wide variety of authentic beauty and fragrance products at fair prices. The brand promises quality, authenticity, and a customer-first experience that keeps improving with every interaction.
02What we built and why
Eight decisions that shaped the store
02.2
Media pipeline optimization
- What we built
- Compressed assets, enforced web-ready formats, lazy-loaded below-the-fold media, and used a Shopify image-correction app for consistent sharpness.
02.3
Premium mega menu architecture
- What we built
- Grouped by category, need state, and brand; added icons and promo slots; ensured keyboard and hover/focus states.
02.4
Zoom with Ella feel
- What we built
- Leveraged Ella theme JS for smooth magnify on hover/tap; tuned lens size, debounce, and fallback for low-res images.
02.5
Minimal, safe custom JS
- What we built
- Wrote small, isolated scripts with namespacing to avoid conflicts; progressive enhancement only.
02.6
Alphabetical filter (A–Z)
- What we built
- Custom horizontal scroller that snaps to letters, filters brands client-side, and updates URL params for shareable states.
02.7
Content governance
- What we built
- Banner image checklist (DPR, focal point, copy contrast), product copy templates, and alt-text standards for SEO and accessibility.
02.8
Performance & Responsiveness
- What we built
- Compressed assets, reduced script load, and ensured flawless usability across mobile, tablet, and desktop devices.
03The store
A closer look at the finished build
beautyboutique.london
beautyboutique.london
beautyboutique.london
HoverTap a frame to scroll the full page.
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