How to Get More Sales on Shopify: 30 Proven Strategies That Work

Introduction

You built the store, the products are live, and sales are still flat. Before raising your ad budget, it helps to know which of the two problems you actually have.

Most Shopify stores do not have a traffic problem. They have a conversion problem, and that is good news, because conversion is cheaper and faster to fix than traffic.

Everything below is grouped by function, not by novelty. Work the groups in order and you will see returns sooner than if you jump straight to advertising.

What Is the Best Way to Increase Sales on Shopify?

The best way to increase sales on Shopify is to raise conversion rate before raising session count. If 100 visitors produce one sale today, doubling traffic gives you two sales, while doubling conversion gives the same result at no extra cost.

The three fastest changes are rewriting product pages to answer buying objections, enabling Shop Pay to cut checkout friction, and sending the first abandoned cart message within an hour.

After those, the compounding work begins. SEO, content marketing, and email automation take months to mature but keep producing without ongoing spend.

First, Diagnose Which Problem You Have

Open Shopify Analytics and note three numbers: your online store conversion rate, your cart abandonment rate, and the gap between mobile and desktop conversion.

Below 2% on reasonably targeted traffic means a conversion problem. At or above 2% with low sessions means a traffic problem, and the second half of this guide matters more for you.

The mobile gap is the one most owners miss. Mobile usually brings most of the traffic and converts at around half the desktop rate, and that difference is almost always fixable friction.

What Shopify Merchants Say Actually Works

We read through a popular r/ShopifyeCommerce thread where a store owner asked this exact question. The replies came from people running stores, not agencies selling retainers.

One pattern ran through nearly every answer. Fix the store before spending on traffic. Not a single experienced commenter led with “run more ads”.

Two other themes repeated. Install a tool that shows where visitors hesitate, and get three email flows live before worrying about anything else. Those flows are welcome, abandoned cart, and post-purchase.

How to Get More Sales on Your Shopify Website: Fix the Foundation

These four sit underneath everything else. A slow, awkward store caps how well every other change performs, which is why they come first. Most of this is developer work.

1. Fix Page Speed and Core Web Vitals

A one-second delay measurably reduces conversions, and since most Shopify traffic is mobile, slow loading is usually the quietest revenue leak in the store.

Compress every product image and serve WebP where the theme supports it. Target LCP under 2.5 seconds, INP under 200 milliseconds, and CLS under 0.1 on mobile.

For developers: defer non-critical scripts, preload the hero image and primary font, and set explicit width and height on images to stop layout shift.

2. Audit Installed Apps

Every app injects JavaScript that runs on every page load, including pages where the app does nothing. Uninstall anything unused, then check whether leftover code stayed behind in the theme, because it usually does.

Consolidate where you can. One app doing three jobs beats three apps doing one each.

3. Improve Navigation and On-Site Search

Shoppers who use site search convert at a much higher rate than those who browse, because they arrive knowing what they want. Most stores leave search as a default afterthought.

Add autocomplete, make sure results handle plurals and misspellings, and keep your main menu to a handful of clear categories rather than a sprawling dropdown.

4. Choose a Theme That Is Not Fighting You

Your theme sets the performance ceiling no app can lift. If your audit keeps pointing back at theme weight, replacing it is cheaper than working around it for another year.

How to Convert More Sales on Shopify: Product Pages

This is where visitors decide. Five changes here move the needle more than anything else on the list.

5. Lead With Benefits, Not Specifications

Most product pages read like a spec sheet. The page has one job, which is taking a sceptical stranger and giving them enough confidence to buy.

“Stays warm down to -20°F” persuades more people than “800-fill goose down”. Keep the specification, but lead with what it means for the buyer.

6. Show the Product Properly

Use images from multiple angles and favour lifestyle shots over plain white backgrounds. Add a short video where you can, since Shopify supports video natively on product pages.

For anything with sizing or fit, show it on different body types or in context. Most returns start with a page that did not set expectations.

7. Put Your Strongest Review Above the Fold

Most visitors never scroll past the first screen. If your best proof is at the bottom of the page, it may as well not exist.

Install a reviews app such as Judge.me or Okendo, then automate a post-purchase request timed for when the product actually arrives.

8. Add Trust Signals Near the Buy Button

Secure checkout, free returns, and a money-back guarantee all answer the same unspoken question a first-time buyer has about whether you are legitimate.

Place them next to the call to action rather than in the footer, because that is the moment the doubt actually surfaces.

9. Use Price Anchoring Honestly

Showing the original price beside the sale price makes the value legible at a glance. The original price has to be genuine, though, since inflating it to manufacture a discount creates real legal exposure in most markets.

10. Make the Add to Cart Button Impossible to Miss

One primary action per screen, in a colour that contrasts with everything around it, with no competing buttons crowding it. On mobile, use a sticky Add to Cart bar so the action never scrolls out of reach.

How to Improve Sales on Shopify at the Checkout

Everything after Add to Cart is friction. Each field and each unfamiliar option is a reason to abandon.

11. Enable Shop Pay and Accelerated Checkout

Shop Pay stores payment and shipping details so returning customers check out in one tap, and its familiarity carries real weight on mobile.

Shop Pay Installments also removes a genuine objection on anything above roughly $100. You are paid in full while the buyer spreads the cost.

12. Turn On Guest Checkout

Forcing account creation before purchase is one of the most reliable ways to lose a first-time buyer. Offer the account after the sale instead.

13. Strip the Checkout Form

Remove every field you do not genuinely need. Ask whether you actually use that phone number, and use correct input types so phones show a number pad for card fields.

14. Accept the Payment Methods Your Market Uses

Beyond cards, that usually means PayPal, Apple Pay, and Google Pay. In some markets it means local wallets or cash on delivery, and missing the one your buyers expect quietly costs you those orders.

Also read: 10 Powerful Benefits of Shopify Payments for Online Stores

15. Set a Free Shipping Threshold

Shipping cost is the most common reason carts get abandoned. Shopify reports that 47% of shoppers abandon when extra costs are too high.

Set the threshold slightly above your current average order value so it protects margin while pushing basket size up, then show progress toward it in the cart.

16. Publish a Returns Policy People Can Find

A clear, plainly written returns page removes the final hesitation for anyone buying from you for the first time. Link it from the product page, not just the footer.

Recover the Sales You Are Already Losing

These three catch buyers who showed clear intent and then left. They are the cheapest revenue available to any store.

17. Build a Three-Touch Abandoned Cart Sequence

Roughly 70% of carts are abandoned. Those are not lost sales, they are warm leads who got distracted or hesitated at the total.

Turn on Shopify’s built-in abandoned checkout emails as a baseline, then add SMS through Klaviyo or Postscript, since SMS open rates run far higher.

Keep the copy short and human. “Hey, you left something behind” beats a polished corporate template almost every time.

18. Add Back-in-Stock Alerts

Never unpublish a temporarily out-of-stock product, because that kills the URL and any rankings it earned. Keep the page live, show the status, and capture the email for when it returns.

19. Use Exit Offers Carefully

Trigger on exit intent or scroll depth, never on page load, since a full-screen overlay on arrival is an intrusive interstitial that Google penalises on mobile.

How to Increase Sales on Shopify by Raising Order Value

Selling more to each buyer is faster than finding new buyers, and it costs nothing in acquisition.

20. Add Relevant Cross-Sells

Frequently-bought-together suggestions work when the pairing genuinely makes sense. A curated suggestion feels helpful, while a random one feels desperate and gets ignored.

21. Build Bundles With a Modest Incentive

Bundling related products at a small discount raises average order value while feeling like a better deal rather than an upsell.

22. Offer a Post-Purchase Upsell

After payment clears, offering one relevant add-on carries no risk to the original order. The buyer has already committed, so the friction is at its lowest point.

How to Drive More Sales on Shopify With Better Traffic

With the leaks sealed, traffic is finally worth paying for. Quality of visitor matters more than quantity here.

23. Send Paid Traffic to Real Landing Pages

Plenty of stores burn budget sending ad traffic to a homepage converting under 1%. In that situation the ad is not the problem, the destination is.

Build a dedicated page per campaign, judge performance on return on ad spend rather than clicks, and refresh creative before it fatigues.

Also read: How to Improve Shopify Conversion Rate Without Increasing Ad Spend

24. Improve Your Shopify SEO

SEO is the channel everyone agrees matters and then quietly deprioritises. It is also the asset that eventually makes every other channel cheaper.

Optimise product titles and meta descriptions around terms buyers search, add descriptive alt text, and fix broken internal links.

Also read: The Ultimate Shopify SEO Checklist

25. How to Increase Sales on Shopify With Content Marketing

Content captures buyers earlier than product pages can. Someone searching “how to choose a hiking backpack” is not ready to buy yet, but they will be.

Write comparison posts, buying guides for the decisions people find confusing, and how-to content showing your product in use. Link each piece straight to the relevant collection page.

Your support inbox is the best keyword tool you own. Every question asked twice is a piece of content waiting to be written.

26. Work With Creators Rather Than Broadcasting

Micro-creators in your niche produce native video you can then run as paid, which is usually cheaper and performs better than studio creative.

How to Grow Sales on Shopify From Existing Customers

Acquiring a new customer costs several times more than selling again to someone who already trusts you.

27. Get Four Email Flows Live

Before worrying about campaigns, build welcome, abandoned cart, post-purchase, and win-back. They run automatically once set up and consistently outperform one-off newsletters.

Email works when you have something genuinely useful to send. A stream of discount codes trains people to wait for the next one.

28. Run a Loyalty Programme

Points, early access, or member pricing all work. The mechanism matters less than making the benefit obvious at the point of purchase.

29. Invest in the Post-Purchase Experience

The sale is the start of the next one, and most stores go silent the moment payment clears. That silence costs you reviews, referrals, and repeat orders.

Send order confirmation, shipping updates, a delivery check-in, and a review request timed for arrival. Then follow up a week later with something useful rather than another offer.

30. Act on Customer Feedback

Read your reviews and support tickets for patterns rather than individual complaints. Repeated questions point at a product page that is not answering them.

Test, Measure, Then Test Again

Every opinion about what works is a hypothesis until data settles it, including your own instinct about headlines.

Change one variable at a time and only test on pages with enough traffic to reach a meaningful result. Add session recording, because watching people hesitate teaches you what analytics cannot.

Small gains compound. A 1% lift this month and 1.5% next month stack on top of every traffic source you have.

What Results to Expect, and When

Honest timelines save a lot of frustration. Checkout fixes, Shop Pay, and cart recovery usually show within days because they act on traffic already arriving.

Product page rewrites, social proof, and speed improvements take two to four weeks to read reliably. Email flows contribute within the first month and improve as the list grows.

SEO and content need three to six months, longer on a new domain, which is exactly why they should run in the background while faster wins carry you.

When to Bring in Help

Everything here is achievable in-house. What we see more often is not a knowledge gap but an execution gap, where the owner knows checkout is leaking and has not had a free week to fix it.

Every week a broken checkout or a five-second mobile load goes unaddressed is revenue leaving the business. At some point waiting costs more than help.

If you would rather have it done properly, our Shopify development services cover theme performance, checkout customisation, app cleanup, and ongoing conversion work.

Explore Our Shopify Development Services

Conclusion

No single tactic transforms a store overnight, but a connected system will. Start with foundation and checkout, because those fund the patience everything else requires.

Then layer in the compounding work. SEO, content, email, and testing each make the others more effective, which is why stores running all four pull away from those running one.

The stores that outperform are rarely the ones with the biggest budgets. They are the ones executing steadily and treating the store like the revenue asset it is.

If you want a partner for that work, Enstacked provides Shopify development services alongside dedicated developers, designers, and marketers.

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Frequently Asked Questions