Feature matrix
Every feature in Varn mapped to Free, Grow, Advance and Premium.
A line-by-line comparison. For prices and the plan summaries, see Plans and pricing.
Swatches#
| Feature | Free | Grow | Advance | Premium |
|---|
| Color swatches on product pages | Yes | Yes | Yes | Yes |
| Two tone and gradient swatches | Yes | Yes | Yes | Yes |
| Image swatches, full quality upload | Yes | Yes | Yes | Yes |
| Unlimited color swatches | Yes | Yes | Yes | Yes |
| Image swap when a swatch is picked | Yes | Yes | Yes | Yes |
| Sold-out variants marked automatically | Yes | Yes | Yes | Yes |
| One-click AI setup (names, 10+ languages) | Yes | Yes | Yes | Yes |
| Auto-configure the whole catalogue | Yes | Yes | Yes | Yes |
| AI setup from your photos (vision model) | Yes | Yes | Yes | Yes |
| AI usage credits a month | 250 | 1,500 | 15,000 | 50,000 |
Variant photos#
| Feature | Free | Grow | Advance | Premium |
|---|
| Per-color photo galleries | 5 products | 150 products | 1,500 products | Unlimited |
| Photo sequencing and cover slot | Yes | Yes | Yes | Yes |
| Upload a photo into the product | Yes | Yes | Yes | Yes |
| Sync image swatches to variant photos | Yes | Yes | Yes | Yes |
| AI photo match | Yes | Yes | Yes | Yes |
Storefront surfaces#
| Feature | Free | Grow | Advance | Premium |
|---|
| Product pages | Yes | Yes | Yes | Yes |
| Collection pages | Yes | Yes | Yes | Yes |
| Search results | Yes | Yes | Yes | Yes |
| Quick view | Yes | Yes | Yes | Yes |
| Cards everywhere else | Yes | Yes | Yes | Yes |
| Product grouping | 1 group | 5 groups | 15 groups | 50 groups |
| Swatches on products you have not set up yet | No | Yes | Yes | Yes |
| More in this color | No | No | Yes | Yes |
Style studio#
| Feature | Free | Grow | Advance | Premium |
|---|
| Shape, size, spacing | Yes | Yes | Yes | Yes |
| Custom pixel size | Yes | Yes | Yes | Yes |
| Labels and label style | Yes | Yes | Yes | Yes |
| Borders | Yes | Yes | Yes | Yes |
| Sold-out appearance | Yes | Yes | Yes | Yes |
| Caption row | Yes | Yes | Yes | Yes |
| Tooltips | Yes | Yes | Yes | Yes |
| Hover and selection effects | No | No | Yes | Yes |
| Per-color style overrides | No | No | Yes | Yes |
| Slider layout | No | No | Yes | Yes |
| Custom CSS | No | No | Yes | Yes |
| Config backups and restore | Yes | Yes | Yes | Yes |
Intelligence#
| Feature | Free | Grow | Advance | Premium |
|---|
| Agent-Readiness score and Agent View | Yes | Yes | Yes | Yes |
| One-click agent fixes (alt text, gender) | Yes | Yes | Yes | Yes |
| Structured data for your color range | Yes | Yes | Yes | Yes |
| Swatch analytics dashboard | No | No | Yes | Yes |
| Sold-out demand report | No | No | Yes | Yes |
| Merchandising advice | No | No | Yes | Yes |
| Colors going cold | No | No | Yes | Yes |
| Self-optimizing swatch order | No | No | Yes | Yes |
Everything else#
| Feature | Free | Grow | Advance | Premium |
|---|
| 18 storefront languages | Yes | Yes | Yes | Yes |
| Smooth image swaps (view transitions) | Yes | Yes | Yes | Yes |
| Hover preloading | Yes | Yes | Yes | Yes |
| Storefront JavaScript on a hard size budget | Yes | Yes | Yes | Yes |
| No theme files edited | Yes | Yes | Yes | Yes |
| Free for the first 7 days | - | Yes | Yes | Yes |
| Support | Yes | Yes | Yes | Yes |
