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Color swatches

Solid chips, two tone chips and gradients, and how to pick colors that read well at 40 pixels.

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A color swatch is a chip filled with a color you choose. It is the fastest kind to set up and the most reliable to read at small sizes.

Setting one up#

  1. Open the Swatches editor#

    Pick your product, turn on its color option, and continue to Configure.

  2. Choose a type for the value#

    Each value row has a type control:

    • Color, one solid fill.
    • Two tone, a chip split diagonally between two colors.
    • Gradient, a smooth blend between two colors.
  3. Pick the color#

    Use the color field to set the fill. Two tone and gradient show a second field for the other half.

  4. Save#

    Press Save. Only the values you actually changed are written. See Assignments.

When to use each type#

TypeUse it forExample
SolidAnything with one clear color.Navy, Sand, Forest
Two toneValues that name two colors."Black and White", "Navy and Cream"
GradientValues that describe a transition or a sheen.Ombre, Iridescent, Holographic
ImagePatterns, prints and textures where a flat color lies.Leopard, Plaid, Oak, Marble

Picking colors that work#

Match the product, not the paint chip. Shoppers compare the swatch to the photo. If your "Olive" photo looks warmer than your "Olive" chip, the chip is wrong even if it matches the fabric spec.

Keep white and cream distinguishable. Near-white chips need a border to be visible at all. Varn adds a subtle hairline to the selection ring so a white chip still shows as selected on a white theme, but you can add a visible border for every chip in Style, appearance.

Do not rely on color alone. A shopper with color vision deficiency, or anyone in bright sunlight, needs a second cue. Labels are the simplest one, and the sold-out mark is never color-only for the same reason.

Letting Varn do the first pass#

You do not have to fill these in by hand. One-click AI setup matches your option values against a color dictionary in more than ten languages and fills in the confident matches, leaving anything ambiguous for you.

For the whole catalogue at once, use Auto-configure all products, which is free.

Editing later#

Assignments are just data. Change a color and save, and every surface updates on the next page load: product pages, collection cards, search results and quick view all read the same record.

To remove a value's assignment entirely, clear it and save. That value falls back to your theme's native swatch.