Plans and pricing

Four plans. Free is genuinely free and permanent, every paid plan is free for 7 days, and paying yearly costs less than twelve monthly payments on every paid plan.

Free#

Everything you need to launch swatches on your store.

• Unlimited color swatches on product pages
• Two-tone, gradient and image swatches
• The full Style studio: shape, size, spacing, borders, labels, layout, sold-out styling
• One-click AI setup from color names, in more than ten languages
• Auto-configure the whole catalogue
• 250 AI usage credits a month for the photo pass
• Image swap when a swatch is picked
• Collection, search and quick-view swatches, and cards everywhere
• Per-color photo galleries on up to 5 products
• Product grouping, 1 group
• Sold-out variants marked automatically
• The whole agent-readiness suite: score, Agent View and the one-click fixes
• Config backups with one-tap restore

Grow, $14.99/mo#

More products and groups as your catalog grows. $129 a year instead of $179.

• Everything in Free
• Per-color photo galleries on up to 150 products
• Product grouping, up to 5 groups
• 1,500 AI usage credits a month
• Swatches on products you have not set up yet

Advance, $39.99/mo#

Adds advanced styling and swatch click analytics. $339 a year instead of $479.

• Everything in Grow
• Per-color photo galleries on up to 1,500 products
• Product grouping, up to 15 groups
• 15,000 AI usage credits a month
• Swatch analytics and merchandising advice
• Sold-out demand and colors-going-cold reports
• Self-optimizing swatch order
• "More in this color" discovery
• Slider layout and custom CSS
• Per-color style overrides and hover/selection effects

Premium, $69.99/mo#

For large catalogs that need the highest limits. $599 a year instead of $839.

• Everything in Advance
• Per-color photo galleries on an unlimited number of products
• Product grouping, up to 50 groups
• 50,000 AI usage credits a month

What is not gated#

AI setup is on every plan, names and photos alike. There is no plan you have to reach before Varn will configure your colors for you, and no separate credit pack to buy: each plan simply includes a bigger monthly allowance for the pass that uses a vision model. The same is true of the agent-readiness suite, including its one-click fixes.

How gating actually behaves#

Three things are true of every paid feature, and they are worth knowing before you upgrade:

1. Locked features look locked. They render visibly disabled with the plan named. You will never press a control that then reveals a paywall.
2. The server checks too. The plan is enforced when your settings are saved, not just in the interface.
3. The storefront checks too. A feature that ships bytes to your storefront checks your plan in the page itself, so downgrading takes effect on your storefront automatically with nothing to clean up.

A consequence worth knowing: on Free and Grow, the analytics tracker is not shipped at all. It is not disabled code sitting in your page, it is absent.

Changing plans#

Every change goes through Shopify's own confirmation page, so you always see what you are agreeing to before anything is charged. See Manage your plan.

The full feature grid#

For a line-by-line comparison, see Feature matrix.