Introduction
In the ever-evolving world of eCommerce, standing out and driving sales requires more than just having a great product. With online shopping projected to reach $6.3 trillion globally by 2024, your store needs to deliver a seamless, engaging, and intuitive shopping experience to capture the attention of savvy customers. That’s where Shopify steps in as a game-changer.
While we are talking about online sales and eCommerce – we can’t forget about Shopify because it isn’t just an eCommerce platform; it’s a powerhouse of tools and features designed to help businesses of all sizes thrive in the digital marketplace.
Well, we agree. You can choose the best template for your website development that aligns with your business needs and get started.
But, hear us out: if you can take that template – so do other companies and there is not much of a difference between the two.
And, in this digital competitive realm, standing out is crucial.
So, what to do now?
If you have this question, don’t worry. In this blog we will be covering how custom web development and pre-made templates differ, what are the benefits of each type and when to choose which one.
By the end of the blog, you will know which is right for your custom business requirements. Let’s get into it.
Did you know that Shopify powers over 4.4 million websites worldwide and has helped generate more than $700 billion in sales?
It’s no surprise that this platform is a favorite among businesses looking to scale quickly. From intuitive themes to advanced analytics, Shopify’s features are tailored to meet the demands of modern-day shoppers while simplifying the backend operations for store owners.
In this article, we’ll explore 10 must-have Shopify features that are designed to skyrocket your sales and help you create a thriving online store.
Ready to unlock your store’s potential? Let’s dive in!
10+ Best Shopify Features You Should Know About in 2025!
1 Mobile-Responsive Theme Shopify:
Most customers browse eCommerce websites from their mobile phones. According to Statista’s Market Insights, mobile e-commerce sales reached $2.2 trillion in 2023 and now makeup 60 percent of all e-commerce sales worldwide.
A mobile-optimized store provides a seamless user experience, reducing bounce rates and increasing conversions. Shopify eCommerce platform offers a range of mobile-responsive themes that ensure your store’s layout and functionality adjust seamlessly to different devices and screen sizes.
Shopify themes are not just responsive; they’re designed for speed and usability. Built-in options for drag-and-drop customization make it easy to adjust elements without coding.
Choose themes with high-speed performance scores like Debut or Dawn, and periodically test your site using tools like Google’s Mobile-Friendly Test.
2 Integrated Payment Gateway:
Shopify’s payment system supports over 100 payment gateways, including Shopify Payments, eliminating the need for third-party integrations. It offers a frictionless checkout process that boosts conversions while reducing transaction fees. It also supports multiple currencies, making it a great option for global businesses.
Unlike other platforms, Shopify Payments is fully integrated, enabling quick setup, real-time payment tracking, and additional fraud analysis tools.
3 Abandoned Cart Recovery:
So many customers most probably abandon their carts. However, with the abandonment card recovery feature, it automatically sends reminder emails to customers who added items to their cart but didn’t complete their purchase.
With cart abandonment rates averaging 70.19% across industries, recovering even a small percentage of these customers can significantly boost revenue.
Shopify’s built-in abandoned cart recovery includes custom email templates and performance tracking, making it easy to personalize and improve your campaigns.
Quick-Tip: Add a time-sensitive discount to your abandoned cart emails. For example, offering a 10% discount valid for 24 hours can increase click-through rates.
4 Shopify App Store:
Shopify’s App Store provides over 8,000 apps to extend your store’s functionality, including categories for marketing, customer service, analytics, and inventory management. The right apps help improve customer engagement and streamline backend operations.
The Shopify App Store has apps designed for businesses of all sizes, many of which integrate directly with Shopify’s ecosystem, eliminating compatibility issues.
So, regardless of your business needs, you can seamlessly improve the website’s functionality and user-friendliness to meet the unique needs of your target audience.
5 Shopify SEO Optimization:
SEO is at the core of businesses. Shopify provides SEO tools like customizable meta tags, alt text for images, XML sitemaps, and clean URLs to help improve your site’s search engine rankings.
Did you know, that 53.3% of all web traffic comes from organic search? Only 27% comes from paid search. Good SEO ensures your products appear in front of customers searching for relevant items.
Shopify automatically generates sitemaps and includes structured data, improving how your store appears in search engine results. Use Shopify apps like Plug in SEO to audit your store, help with shopify seo optimization and identify areas for improvement.
6 Shoppable Videos and Reels Integration:
In a world driven by visual content, Shopify’s Shoppable Video and Reels Integration makes selling more interactive and engaging than ever. This feature allows merchants to embed clickable links directly into videos, transforming them into a seamless shopping experience.
Video content drives 80% of online traffic, and customers are 1.81x more likely to buy after watching a product video (Wyzowl, 2023). Shoppable videos remove friction in the buying process, turning passive viewers into active buyers.
Imagine a product tutorial, an unboxing video, or an influencer showcasing your latest collection. With shoppable videos, viewers can purchase products instantly without leaving the content. This not only shortens the buyer’s journey but also leverages the growing trend of video consumption.
7 Enhanced Multi-Channel Selling:
Shopify’s multi-channel selling capabilities take your business beyond a single storefront. With Shopify integrations with platforms like Amazon, Walmart, eBay, and TikTok, Shopify allows merchants to manage and synchronize product listings across multiple sales channels from a centralized dashboard.
From tracking inventory to monitoring sales performance, everything is streamlined, ensuring brand consistency and operational efficiency. Selling across channels expands your audience reach, making it easier to connect with customers wherever they shop.
8 Shopify Magic for Content Generation:
Creating captivating content has never been easier, thanks to Shopify Magic—an AI-powered tool designed to generate product descriptions, blog posts, and ad copy in a matter of seconds.
Compelling content drives traffic and increases sales, but it’s also time-consuming to create. But, with Shopify Magic – you can solve this problem. Whether you’re launching a new product or updating your store’s copy, Shopify Magic ensures your content is engaging, SEO-friendly, and conversion-focused. It helps you stay consistent and professional while freeing up your time for other critical business operations.
Pro-tip: Use Shopify Magic to A/B test different product descriptions or ad copy to identify which resonates best with your audience.
From tracking inventory to monitoring sales performance, everything is streamlined, ensuring brand consistency and operational efficiency. Selling across channels expands your audience reach, making it easier to connect with customers wherever they shop.
9 Sustainability-Focused Features:
As consumers become more environmentally conscious, Shopify’s Sustainability Tools help merchants highlight their eco-friendly initiatives. From carbon offset calculators to badges indicating sustainable products, these shopify new features allow you to align with customers’ values.
Did you know, as per McKinsey’s US consumer sentiment survey – when they customers whether they we are willing to buy environmentally and ethically sustainable products, they overwhelmingly answer yes. More than 60 percent of respondents said they’d pay more for a product with sustainable packaging.
So, displaying your commitment to sustainability doesn’t just build trust; it creates a unique selling proposition that differentiates your brand in a crowded market. With these tools, you can make a tangible impact while resonating with like-minded shoppers.
10 Loyalty Programs and Gamification:
Customer Retention & loyalty are something that businesses should never ignore.
Here’s why?
A 5% increase in customer retention can boost a company’s profitability by 25% to 95%. Also, companies on average generate 65% of their revenue from repeat customers, who often spend 67% more than first-time buyers.
So, loyalty programs and gamification are the best elements to keeping your customers engaged post-purchase and fostering repeat business. It helps in increasing customer lifetime value and turns buyers into advocates who spread the word about your business. And, Shopify’s new features for Loyalty Programs and Gamification make this process fun and rewarding.
It includes Gamification elements like progress bars, achievement badges, or unlocking special discounts to create a sense of accomplishment, keeping customers excited about interacting with your brand. You can even unlock personalized rewards, such as birthday discounts or early access to sales, to make your loyalty program feel exclusive and tailored.
11 Marketing Automation:
In these fast-paced times, where marketing is diverse, automation is what every company craves. And, shopify comes to the rescue. Shopify’s built-in tools enable email marketing, discount campaigns, and social media integration, streamlining your marketing efforts. Shopify offers seamless integrations with platforms like Facebook, Instagram, Google Ads, and other social media and other channels, helping you target customers effectively.
To Wrap it All
The eCommerce landscape is constantly evolving, and keeping up with customer expectations and market trends can feel overwhelming. But if you don’t – you will be left behind. But, with Shopify, you’re not just managing a store—you’re building an experience for your experience that is constantly evolving.
And, not just for the customers but it evolves and simplifies the operations for the store owners as well. Whether it’s leveraging mobile-responsive themes to capture mobile shoppers, using shoppable videos to make content instantly actionable, or embracing sustainability to connect with eco-conscious buyers, each feature is designed to help you stand out and drive sales.
The best part? These tools don’t just cater to big businesses—they’re accessible, scalable, and flexible for brands of all sizes. Whether you’re just starting or looking to take your store to the next level, Shopify grows with you.
And, if you are looking to leverage this one-of-a-kind eCommerce platform or maybe want to update it with integrations, customizations, features enhancement, and migration to Shopify – then Enstacked has got you covered.
To know the what, why, and how we can help you out – book a free consultation with our team and we will assist you.
Take the time to evaluate your requirements, budget, and timeline to determine the right path for your web development journey. And, whether you opt for a bespoke solution or a ready-made design, ensure your website aligns with your brand and delivers an excellent user experience.
If you are still confused about which path to go on or maybe you have decided and are looking for the best partner – then Enstacked has got you covered. Connect with our team, we will understand your requirements and help you make the right decision and even assist with end-to-end web development services.
Frequently Asked Questions(FAQs)
Does Shopify have an email newsletter feature?
Yes, Shopify offers a built-in email marketing feature called Shopify Email, making it easy to create and send professional email newsletters directly from your store’s admin dashboard.
It even helps with:
- Use pre-designed templates tailored to your brand
- Send newsletters, promotional offers, and product updates to your subscriber list.
- Track open rates, click-through rates, and other KPIs.
- Segment your email list
How to change featured products on Shopify?
Changing featured products on your Shopify store can be done in just a few steps:
- Log in to your Shopify Admin & go to your Shopify dashboard.
- Navigate to the Online Store Section and then “Themes.
- Find the theme you’re currently using and click “Customize.
- Locate the Featured Products Section
- Edit the Featured Products
- Save Changes: Click “Save” to apply the updates to your store.
