/* ==========================================================================
   Shopify Development Ads (India)  ·  shopify-development-ads-template.php
   ==========================================================================
   The page's own editorial design (owner's instruction,
27 Oct 2026: bold,
premium,
not AI-looking,
no repeated icons,
uniform buttons). Nothing here
   styles a shared partial; every class is `ax-` and lives inside `.ax`,
except the WhatsApp button and the phone action bar (`es-ads-`).

   Palette   warm paper,
deep ink,
one accent (--ax-accent) for small details
   Type      Hanken Grotesk only,
the site's own face (owner's call: a second
             family would read as a different company). Premium comes from a
             fixed scale (--ax-fs-*),
tight tracking on large sizes,
two
             weights (500 text,
650 display) and even vertical rhythm.
   Button    ONE style,
.ax-btn: ink on paper grounds,
paper on ink grounds
   ========================================================================== */

.page-template-shopify-development-ads-template-php {
  --ax-paper: #f4efe6;
  --ax-paper-2: #ebe4d7;
  --ax-card: #fbf8f2;
  --ax-ink: #15120f;
  --ax-ink-2: #2a2520;
  --ax-text: #3b352e;
  --ax-muted: #7a7166;
  --ax-rule: rgba(21, 18, 15, 0.14);
  --ax-rule-dark: rgba(244, 239, 230, 0.16);
  --ax-accent: #d9541e;
  --ax-sans: var(--font-body, "Hanken Grotesk", system-ui, sans-serif);
  --ax-serif: var(--ax-sans);

  /* Type scale. Every size on the page is one of these. */
  --ax-fs-display: clamp(44px, 5.6vw, 80px);
  --ax-fs-h2: clamp(34px, 4.2vw, 60px);
  --ax-fs-h3: clamp(24px, 2.2vw, 32px);
  --ax-fs-num: clamp(48px, 5.6vw, 84px);
  --ax-fs-lead: clamp(17px, 1.35vw, 20px);
  --ax-fs-body: 17px;
  --ax-fs-small: 15px;
  --ax-fs-label: 12px;
  --ax-track-tight: -0.035em;
  --ax-wrap: 1240px;
  --ax-gutter: clamp(20px, 4vw, 48px);
  --ax-bar-h: 68px;

  /* Header and footer read the brand scale: neutral on this page too, so the
     chrome around the page matches it. */
  --brand-50: #f4efe6;
  --brand-100: #ebe4d7;
  --brand-200: #d8cfbf;
  --brand-300: #b9ae9c;
  --brand-400: #8b8173;
  --brand-500: #15120f;
  --brand-600: #000;
  --brand-700: #2a2520;
  --accent-color: #15120f;
  --accent-subtle: #f4efe6;
  --primary-color: #15120f;
  --eyebrow-bg: #f4efe6;
  --eyebrow-ink: #2a2520;
  --eyebrow-border: #ebe4d7;
  --btn-primary-bg: #15120f;
  --btn-primary-bg-hover: #2a2520;
  --btn-primary-edge: #15120f;
  --btn-primary-ink: #f4efe6;
  --btn-primary-mark: #f4efe6;

  background: var(--ax-paper);
}

.ax {
  background: var(--ax-paper);
  color: var(--ax-text);
  font-family: var(--ax-sans);
  font-size: 17px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

:where(.ax) *,
:where(.ax) *::before,
:where(.ax) *::after {
  box-sizing: border-box;
}

:where(.ax) :where(h1,
h2,
h3,
p,
ol,
ul,
dl,
dd,
figure) {
  margin: 0;
}

:where(.ax) :where(ol,
ul) {
  padding: 0;
  list-style: none;
}

:where(.ax) img {
  display: block;
  max-width: 100%;
  height: auto;
}

:where(.ax) a {
  color: inherit;
}

.ax-wrap {
  width: 100%;
  max-width: calc(var(--ax-wrap) + var(--ax-gutter) * 2);
  margin: 0 auto;
  padding: 0 var(--ax-gutter);
}

.ax-sec {
  padding: clamp(72px, 10vw, 140px) 0;
}

.ax-sec + .ax-sec:not(.ax-dark) {
  border-top: 1px solid var(--ax-rule);
}

/* ── Type ───────────────────────────────────────────────────────────── */
.ax-h2,
.ax-hero__title,
.ax-close__title,
.ax-form-card__title {
  color: var(--ax-ink);
  font-family: var(--ax-serif);
  font-weight: 400;
  letter-spacing: -0.015em;
}

.ax-h2 {
  max-width: 18ch;
  font-size: clamp(40px, 5.4vw, 76px);
  line-height: 1.02;
}

.ax-h2 em,
.ax-hero__title em,
.ax-close__title em {
  font-style: italic;
}

.ax-lede {
  max-width: 56ch;
  color: var(--ax-text);
  font-size: clamp(17px, 1.4vw, 20px);
  line-height: 1.6;
}

.ax-label {
  margin-bottom: 22px;
  color: var(--ax-muted);
  font-size: 13px;
  font-weight: 600;
  letter-spacing: 0.14em;
  text-transform: uppercase;
}

.ax-head {
  display: grid;
  gap: 24px;
  margin-bottom: clamp(48px, 6vw, 88px);
}

.ax-head--split {
  grid-template-columns: minmax(0, 1.25fr) minmax(0, 1fr);
  align-items: end;
  gap: 48px;
}

/* ── Dark grounds ───────────────────────────────────────────────────── */
.ax-dark {
  position: relative;
  background: var(--ax-ink);
  color: rgba(244, 239, 230, 0.78);
}

.ax-dark :is(.ax-h2,
.ax-hero__title,
.ax-close__title) {
  color: var(--ax-paper);
}

.ax-dark .ax-lede {
  color: rgba(244, 239, 230, 0.72);
}

.ax-dark .ax-label {
  color: rgba(244, 239, 230, 0.5);
}

/* Film grain on the ink grounds: depth without a gradient blob. */
.ax-dark::before {
  content: "";
  position: absolute;
  inset: 0;
  opacity: 0.07;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='160' height='160'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.9' numOctaves='3' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
  pointer-events: none;
}

.ax-dark > * {
  position: relative;
}

/* ── The one button ─────────────────────────────────────────────────── */
.ax-btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 12px;
  min-height: 56px;
  padding: 0 30px;
  border: 0;
  border-radius: 999px;
  background: var(--ax-ink);
  color: var(--ax-paper) !important;
  font-family: var(--ax-sans);
  font-size: 16px;
  font-weight: 700;
  letter-spacing: 0.005em;
  text-decoration: none;
  cursor: pointer;
  transition: background 0.2s ease, transform 0.2s ease;
}

.ax-btn:hover,
.ax-btn:focus-visible {
  background: var(--ax-ink-2);
  transform: translateY(-1px);
}

.ax-btn:focus-visible {
  outline: 2px solid var(--ax-accent);
  outline-offset: 3px;
}

.ax-btn__arrow {
  transition: transform 0.2s ease;
}

.ax-btn:hover .ax-btn__arrow {
  transform: translateX(4px);
}

.ax-dark .ax-btn {
  background: var(--ax-paper);
  color: var(--ax-ink) !important;
}

.ax-dark .ax-btn:hover,
.ax-dark .ax-btn:focus-visible {
  background: #fff;
}

.ax-btn--block {
  width: 100%;
}

.ax-textlink,
.ax-links a {
  color: inherit;
  font-weight: 600;
  text-decoration: underline;
  text-decoration-thickness: 1px;
  text-decoration-color: currentColor;
  text-underline-offset: 5px;
  transition: text-decoration-color 0.2s;
}

.ax-textlink:hover,
.ax-links a:hover {
  text-decoration-color: var(--ax-accent);
}

.ax-cta-row {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 28px;
  margin-top: clamp(48px, 6vw, 72px);
}

/* ── 01 Hero ────────────────────────────────────────────────────────── */
.ax-hero {
  padding: clamp(128px, 14vw, 168px) 0 clamp(64px, 8vw, 104px);
  overflow: hidden;
}

.ax-hero__grid {
  display: grid;
  grid-template-columns: minmax(0, 1.15fr) minmax(360px, 0.85fr);
  gap: clamp(40px, 6vw, 96px);
  align-items: start;
}

.ax-kicker {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  margin-bottom: 28px;
  color: rgba(244, 239, 230, 0.66);
  font-size: 13px;
  font-weight: 600;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

.ax-dot {
  width: 7px;
  height: 7px;
  border-radius: 50%;
  background: var(--ax-accent);
  box-shadow: 0 0 0 4px rgba(217, 84, 30, 0.2);
}

.ax-hero__title {
  font-size: clamp(48px, 6.6vw, 96px);
  line-height: 0.98;
}

.ax-hero__title em {
  color: #f1c9b3;
}

.ax-hero__sub {
  max-width: 50ch;
  margin-top: 28px;
  color: rgba(244, 239, 230, 0.74);
  font-size: clamp(17px, 1.35vw, 19px);
}

.ax-hero__facts {
  display: grid;
  grid-template-columns: repeat(3, auto);
  justify-content: start;
  gap: 0;
  margin-top: 44px;
  border-top: 1px solid var(--ax-rule-dark);
}

.ax-hero__facts div {
  padding: 20px 32px 0 0;
  margin-right: 32px;
  border-right: 1px solid var(--ax-rule-dark);
}

.ax-hero__facts div:last-child {
  margin-right: 0;
  border-right: 0;
}

.ax-hero__facts dt {
  color: var(--ax-paper);
  font-family: var(--ax-serif);
  font-size: clamp(30px, 3vw, 42px);
  line-height: 1;
}

.ax-hero__facts dd {
  max-width: 16ch;
  margin-top: 8px;
  color: rgba(244, 239, 230, 0.6);
  font-size: 14px;
  line-height: 1.4;
}

.ax-hero__recent {
  display: flex;
  align-items: center;
  gap: 18px;
  margin-top: 44px;
  color: rgba(244, 239, 230, 0.62);
  font-size: 14px;
}

.ax-hero__recent strong {
  color: var(--ax-paper);
  font-weight: 600;
}

.ax-hero__thumbs {
  display: flex;
  flex-shrink: 0;
}

.ax-hero__thumbs img {
  width: 64px;
  height: 44px;
  object-fit: cover;
  object-position: top;
  border: 2px solid var(--ax-ink);
  border-radius: 8px;
}

.ax-hero__thumbs img + img {
  margin-left: -18px;
}

/* The form card: the one lit object in the hero. */
.ax-form-card {
  padding: clamp(28px, 3vw, 40px);
  border-radius: 24px;
  background: var(--ax-card);
  color: var(--ax-text);
  box-shadow: 0 40px 80px -30px rgba(0, 0, 0, 0.55);
}

.ax-form-card__title {
  font-size: clamp(32px, 3vw, 40px);
  line-height: 1.05;
}

.ax-form-card__lede {
  margin: 10px 0 26px;
  color: var(--ax-muted);
  font-size: 15px;
}

.ax-form {
  display: grid;
  gap: 16px;
}

.ax-field {
  display: grid;
  gap: 6px;
  margin: 0;
}

.ax-field__label {
  color: var(--ax-ink);
  font-size: 14px;
  font-weight: 600;
}

.ax-field__label i {
  color: var(--ax-muted);
  font-style: normal;
  font-weight: 400;
}

.ax-field input {
  width: 100%;
  height: 52px;
  padding: 0 16px;
  border: 1px solid var(--ax-rule);
  border-radius: 12px;
  background: #fff;
  color: var(--ax-ink);
  font: 500 16px/1 var(--ax-sans);
  transition: border-color 0.15s, box-shadow 0.15s;
}

.ax-field input:focus {
  outline: none;
  border-color: var(--ax-ink);
  box-shadow: 0 0 0 3px rgba(21, 18, 15, 0.08);
}

.ax-field__phone {
  display: flex;
  align-items: stretch;
}

.ax-field__cc {
  display: inline-flex;
  align-items: center;
  padding: 0 14px;
  border: 1px solid var(--ax-rule);
  border-right: 0;
  border-radius: 12px 0 0 12px;
  background: var(--ax-paper);
  color: var(--ax-ink);
  font-weight: 600;
}

.ax-field__phone input {
  border-radius: 0 12px 12px 0;
}

.ax-field.is-invalid input {
  border-color: #b4231a;
  box-shadow: 0 0 0 3px rgba(180, 35, 26, 0.1);
}

.ax-field.is-invalid .ax-field__label::after {
  content: " — please check this";
  color: #b4231a;
  font-weight: 500;
}

.ax-chips {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
  margin: 0;
  padding: 0;
  border: 0;
}

.ax-chips legend {
  width: 100%;
  margin-bottom: 8px;
  padding: 0;
}

.ax-chip {
  position: relative;
  margin: 0;
  cursor: pointer;
}

.ax-chip input {
  position: absolute;
  opacity: 0;
  pointer-events: none;
}

.ax-chip span {
  display: inline-flex;
  align-items: center;
  height: 40px;
  padding: 0 16px;
  border: 1px solid var(--ax-rule);
  border-radius: 999px;
  background: #fff;
  color: var(--ax-ink);
  font-size: 14px;
  font-weight: 600;
  transition: background 0.15s, color 0.15s, border-color 0.15s;
}

.ax-chip input:checked + span {
  border-color: var(--ax-ink);
  background: var(--ax-ink);
  color: var(--ax-paper);
}

.ax-chip input:focus-visible + span {
  outline: 2px solid var(--ax-accent);
  outline-offset: 2px;
}

.ax-form__captcha {
  overflow: visible;
}

.ax-form__alt {
  color: var(--ax-muted);
  font-size: 14px;
  text-align: center;
}

.ax-form__alt a {
  color: var(--ax-ink);
  font-weight: 600;
  text-underline-offset: 4px;
}

/* ── 02 Filmstrip ───────────────────────────────────────────────────── */
.ax-strip {
  overflow: hidden;
  padding: 28px 0;
  background: var(--ax-ink);
  border-top: 1px solid var(--ax-rule-dark);
}

.ax-strip__track {
  display: flex;
  gap: 20px;
  width: max-content;
  animation: ax-strip 60s linear infinite;
}

.ax-strip:hover .ax-strip__track {
  animation-play-state: paused;
}

.ax-strip__item {
  position: relative;
  width: clamp(260px, 26vw, 380px);
  flex-shrink: 0;
}

.ax-strip__item img {
  width: 100%;
  aspect-ratio: 1080 / 585;
  object-fit: cover;
  object-position: top;
  border-radius: 14px;
}

.ax-strip__item figcaption {
  margin-top: 12px;
  color: rgba(244, 239, 230, 0.55);
  font-size: 13px;
  font-weight: 600;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

@keyframes ax-strip {
  to { transform: translateX(-50%); }
}

@media (prefers-reduced-motion: reduce) {
  .ax-strip__track { animation: none; }
  .ax-strip { overflow-x: auto; }
}

/* ── 03 About + numbers ─────────────────────────────────────────────── */
.ax-about__grid {
  display: grid;
  grid-template-columns: 220px minmax(0, 1fr);
  gap: 40px;
}

.ax-about .ax-h2 {
  max-width: 20ch;
  margin-bottom: 28px;
}

.ax-links {
  display: flex;
  flex-wrap: wrap;
  gap: 24px;
  margin-top: 26px;
  font-size: 15px;
}

/* ── 05 Offer: the bill ─────────────────────────────────────────────── */
.ax-offer__grid {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(0, 1fr);
  gap: clamp(40px, 6vw, 96px);
  align-items: center;
}

.ax-offer .ax-lede {
  margin: 26px 0 36px;
}

.ax-offer .ax-h2 em {
  color: #f1c9b3;
}

.ax-bill {
  padding: clamp(26px, 3vw, 40px);
  border-radius: 6px;
  background: var(--ax-card);
  color: var(--ax-text);
  font-size: 15px;
  box-shadow: 0 40px 80px -30px rgba(0, 0, 0, 0.6);
  transform: rotate(-1.2deg);
  /* A torn receipt edge at the foot. */
  -webkit-mask: radial-gradient(10px at 50% 100%, transparent 98%, #000) 50% / 20px 100% repeat-x;
          mask: radial-gradient(10px at 50% 100%, transparent 98%, #000) 50% / 20px 100% repeat-x;
  padding-bottom: calc(clamp(26px, 3vw, 40px) + 10px);
}

.ax-bill p {
  display: flex;
  justify-content: space-between;
  gap: 20px;
}

.ax-bill__head {
  padding-bottom: 14px;
  border-bottom: 2px solid var(--ax-ink);
  color: var(--ax-ink);
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0.14em;
  text-transform: uppercase;
}

.ax-bill__row {
  padding: 14px 0;
  border-bottom: 1px dashed var(--ax-rule);
}

.ax-bill__row span:first-child {
  display: grid;
  gap: 2px;
}

.ax-bill__row b {
  color: var(--ax-ink);
  font-weight: 700;
}

.ax-bill__row span:last-child {
  color: var(--ax-ink);
  font-weight: 700;
}

.ax-bill__total {
  align-items: baseline;
  padding-top: 18px;
  color: var(--ax-ink);
  font-weight: 700;
}

.ax-bill__total span:last-child {
  font-family: var(--ax-serif);
  font-size: 48px;
  font-weight: 400;
  line-height: 1;
}

.ax-bill__note {
  margin-top: 12px;
  color: var(--ax-muted);
  font-size: 13px;
  line-height: 1.5;
}

/* ── 08 After launch timeline ───────────────────────────────────────── */
.ax-timeline {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 0;
}

.ax-timeline li {
  position: relative;
  padding: 36px 28px 0 0;
  border-top: 1px solid var(--ax-ink);
}

.ax-timeline li::before {
  content: "";
  position: absolute;
  top: -6px;
  left: 0;
  width: 11px;
  height: 11px;
  border-radius: 50%;
  background: var(--ax-ink);
}

.ax-timeline li:last-child::before {
  border: 1px solid var(--ax-ink);
  background: var(--ax-paper);
}

.ax-timeline__when {
  color: var(--ax-accent);
  font-size: 13px;
  font-weight: 700;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

.ax-timeline h3 {
  margin: 12px 0 10px;
  color: var(--ax-ink);
  font-family: var(--ax-serif);
  font-size: clamp(30px, 2.8vw, 40px);
  font-weight: 400;
  line-height: 1.05;
}

.ax-timeline li p:last-child {
  color: var(--ax-text);
  font-size: 16px;
}

/* ── 09 Why + promises ──────────────────────────────────────────────── */
.ax-why__grid {
  display: grid;
  grid-template-columns: minmax(0, 1.4fr) minmax(0, 1fr);
  gap: clamp(40px, 7vw, 112px);
  align-items: start;
}

.ax-reasons {
  margin-top: 48px;
  counter-reset: ax-why;
}

.ax-reasons li {
  display: grid;
  grid-template-columns: 56px minmax(0, 1fr);
  padding: 22px 0;
  border-top: 1px solid var(--ax-rule);
  counter-increment: ax-why;
  color: var(--ax-text);
  font-size: 18px;
}

.ax-reasons b {
  color: var(--ax-ink);
}

.ax-promises {
  position: sticky;
  top: 110px;
  padding: clamp(28px, 3vw, 40px);
  border-radius: 20px;
  background: var(--ax-ink);
  color: rgba(244, 239, 230, 0.72);
}

.ax-promises__title {
  margin-bottom: 18px;
  color: var(--ax-paper);
  font-family: var(--ax-serif);
  font-size: 32px;
  line-height: 1.1;
}

.ax-promises li {
  padding: 14px 0;
  border-top: 1px solid var(--ax-rule-dark);
  font-size: 15px;
}

.ax-promises b {
  color: var(--ax-paper);
}

/* ── 10 Reviews ─────────────────────────────────────────────────────── */
.ax-reviews .ax-h2 em {
  color: var(--ax-accent);
}

.ax-reviews__widget {
  min-height: 320px;
  padding: 24px;
  border-radius: 20px;
  background: #fff;
}

/* ── 11 Process ─────────────────────────────────────────────────────── */
.ax-steps {
  display: grid;
  grid-template-columns: repeat(6, minmax(0, 1fr));
  gap: 20px;
  counter-reset: ax-step;
}

.ax-steps li {
  padding-top: 22px;
  border-top: 1px solid var(--ax-ink);
  counter-increment: ax-step;
}

.ax-steps li::before {
  content: counter(ax-step, decimal-leading-zero);
  display: block;
  margin-bottom: 18px;
  color: var(--ax-ink);
  font-family: var(--ax-serif);
  font-size: 44px;
  line-height: 1;
}

.ax-steps h3 {
  color: var(--ax-ink);
  font-size: 18px;
  font-weight: 700;
}

.ax-steps p {
  margin-top: 8px;
  color: var(--ax-text);
  font-size: 15px;
  line-height: 1.5;
}

/* ── 12 Book a call ─────────────────────────────────────────────────── */
.ax-book__grid {
  display: grid;
  grid-template-columns: minmax(0, 0.85fr) minmax(0, 1.15fr);
  gap: clamp(40px, 6vw, 96px);
  align-items: start;
}

.ax-book .ax-lede {
  margin-top: 26px;
}

.ax-book__phone {
  margin-top: 32px;
  color: rgba(244, 239, 230, 0.62);
}

.ax-book__phone a {
  color: var(--ax-paper);
  font-weight: 700;
  text-underline-offset: 5px;
}

.ax-book__embed {
  overflow: hidden;
  border-radius: 20px;
  background: #fff;
}

.ax-book__embed .calendly-inline-widget {
  min-width: 300px;
  height: 680px;
}

/* ── 13 FAQ ─────────────────────────────────────────────────────────── */
.ax-faq__grid {
  display: grid;
  grid-template-columns: minmax(0, 0.8fr) minmax(0, 1.2fr);
  gap: clamp(40px, 6vw, 96px);
  align-items: start;
}

.ax-faq__side {
  position: sticky;
  top: 110px;
}

.ax-faq__side .ax-btn {
  margin-top: 36px;
}

.ax-faq__list {
  border-top: 1px solid var(--ax-ink);
}

.ax-faq__list details {
  border-bottom: 1px solid var(--ax-rule);
}

.ax-faq__list summary {
  position: relative;
  padding: 24px 48px 24px 0;
  color: var(--ax-ink);
  font-size: 19px;
  font-weight: 600;
  line-height: 1.4;
  list-style: none;
  cursor: pointer;
}

.ax-faq__list summary::-webkit-details-marker {
  display: none;
}

.ax-faq__list summary::after {
  content: "+";
  position: absolute;
  top: 18px;
  right: 4px;
  color: var(--ax-ink);
  font-family: var(--ax-serif);
  font-size: 32px;
  line-height: 1;
  transition: transform 0.25s ease;
}

.ax-faq__list details[open] summary::after {
  transform: rotate(45deg);
}

.ax-faq__list details p {
  max-width: 64ch;
  padding: 0 0 26px;
  color: var(--ax-text);
  font-size: 16px;
}

/* ── 14 Closing ─────────────────────────────────────────────────────── */
.ax-close {
  padding: clamp(96px, 12vw, 180px) 0;
  text-align: center;
}

.ax-close__title {
  max-width: 16ch;
  margin: 0 auto;
  font-size: clamp(52px, 8vw, 124px);
  line-height: 0.95;
}

.ax-close__title em {
  color: #f1c9b3;
}

.ax-close .ax-cta-row {
  justify-content: center;
}

.ax-close .ax-textlink {
  color: var(--ax-paper);
}

/* ── Anchors land clear of the fixed header ────────────────────────── */
.ax #get-quote,
.ax #book-call,
.ax #work {
  scroll-margin-top: 96px;
}

@media (prefers-reduced-motion: no-preference) {
  html:has(.ax) {
    scroll-behavior: smooth;
  }
}

/* ── Responsive ─────────────────────────────────────────────────────── */
@media (max-width: 1100px) {
  .ax-steps { grid-template-columns: repeat(3, minmax(0, 1fr)); row-gap: 40px; }
  .ax-timeline { grid-template-columns: repeat(2, minmax(0, 1fr)); row-gap: 48px; }
}

@media (max-width: 991.98px) {
  .ax-hero__grid,
.ax-offer__grid,
.ax-why__grid,
.ax-book__grid,
.ax-faq__grid,
.ax-head--split {
    grid-template-columns: minmax(0, 1fr);
  }
  .ax-promises,
.ax-faq__side { position: static; }
  .ax-about__grid { grid-template-columns: minmax(0, 1fr); gap: 0; }
  .ax-bill { transform: none; }
}

@media (max-width: 767.98px) {
  .ax { font-size: 16px; }
  .ax-hero { padding-top: 112px; }
  .ax-hero__facts { grid-template-columns: repeat(3, minmax(0, 1fr)); }
  .ax-hero__facts div { padding-right: 12px; margin-right: 12px; }
  .ax-hero__facts dt { font-size: 26px; }
  .ax-hero__facts dd { font-size: 12px; }
  .ax-hero__recent { flex-direction: column; align-items: flex-start; gap: 12px; }
  .ax-timeline { grid-template-columns: minmax(0, 1fr); row-gap: 40px; }
  .ax-steps { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .ax-reviews__widget { padding: 8px; }
  .ax-book__embed .calendly-inline-widget { height: 760px; }
  .ax-form-card { border-radius: 20px; }
}

/* ── WhatsApp button (768px and up) ─────────────────────────────────── */
.es-ads-wa {
  position: fixed;
  right: 24px;
  bottom: 24px;
  z-index: var(--z-sticky, 300);
  display: none;
  align-items: center;
  justify-content: center;
  width: 56px;
  height: 56px;
  border-radius: 50%;
  background: #25d366;
  color: #fff;
  box-shadow: 0 10px 30px rgba(0, 0, 0, 0.25);
  transition: transform 0.2s ease;
}

.es-ads-wa svg {
  width: 28px;
  height: 28px;
}

.es-ads-wa:hover {
  transform: scale(1.06);
  color: #fff;
}

/* ── Phone action bar (below 768px) ─────────────────────────────────── */
.es-ads-bar {
  position: fixed;
  left: 0;
  right: 0;
  bottom: 0;
  z-index: var(--z-sticky, 300);
  display: grid;
  grid-template-columns: 0.8fr 1.1fr 1.2fr;
  gap: 8px;
  padding: 10px 12px calc(10px + env(safe-area-inset-bottom, 0px));
  background: var(--ax-ink);
  border-top: 1px solid var(--ax-rule-dark);
}

.es-ads-bar__btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 8px;
  min-height: 48px;
  border: 1px solid rgba(244, 239, 230, 0.3);
  border-radius: 999px;
  color: var(--ax-paper);
  font: 700 15px/1 var(--ax-sans);
  text-decoration: none;
}

.es-ads-bar__btn svg {
  width: 18px;
  height: 18px;
}

.es-ads-bar__btn--main {
  border-color: var(--ax-paper);
  background: var(--ax-paper);
  color: var(--ax-ink);
}

.es-ads-bar__btn:hover,
.es-ads-bar__btn:focus-visible {
  color: inherit;
}

.es-ads-bar__btn--main:hover {
  color: var(--ax-ink);
}

.page-template-shopify-development-ads-template-php {
  padding-bottom: var(--ax-bar-h);
}

@media (min-width: 768px) {
  .es-ads-bar { display: none; }
  .es-ads-wa { display: inline-flex; }
  .page-template-shopify-development-ads-template-php { padding-bottom: 0; }
}

@media print {
  .es-ads-bar,
.es-ads-wa { display: none !important; }
}

/* The form card is a light surface inside the dark hero: its button is the
   ink button,
not the inverted one. */
.ax-dark .ax-form-card .ax-btn {
  background: var(--ax-ink);
  color: var(--ax-paper) !important;
}

.ax-dark .ax-form-card .ax-btn:hover,
.ax-dark .ax-form-card .ax-btn:focus-visible {
  background: var(--ax-ink-2);
}

.ax-field__cc {
  flex-shrink: 0;
  white-space: nowrap;
}

.ax-field__phone input {
  min-width: 0;
  flex: 1;
}

/* ==========================================================================
   TYPE SYSTEM — the single source for every text role on the page.
   One family (Hanken Grotesk),
the --ax-fs-* scale,
weights 500 / 650,
tight tracking that grows with size. Declared last,
so it wins.
   ========================================================================== */

/* Display: hero and closing headline. */
.ax :is(.ax-hero__title,
.ax-close__title) {
  font-family: var(--ax-sans);
  font-size: var(--ax-fs-display);
  font-weight: 650;
  line-height: 1.02;
  letter-spacing: var(--ax-track-tight);
}

/* Section headings. */
.ax .ax-h2 {
  max-width: 22ch;
  font-family: var(--ax-sans);
  font-size: var(--ax-fs-h2);
  font-weight: 650;
  line-height: 1.06;
  letter-spacing: -0.03em;
}

/* Emphasis in headings: a second tone,
not italics. */
.ax :is(.ax-h2,
.ax-hero__title,
.ax-close__title) em {
  font-style: normal;
  color: var(--ax-muted);
}

.ax .ax-dark :is(.ax-h2,
.ax-hero__title,
.ax-close__title) em,
.ax.ax-dark :is(.ax-h2,
.ax-hero__title,
.ax-close__title) em,
.ax-dark :is(.ax-h2,
.ax-hero__title,
.ax-close__title) em {
  color: rgba(244, 239, 230, 0.5);
}

/* Sub-headings. */
.ax :is(.ax-form-card__title, .ax-timeline h3, .ax-promises__title, .ax-card__brand) {
  font-family: var(--ax-sans);
  font-size: var(--ax-fs-h3);
  font-weight: 650;
  line-height: 1.15;
  letter-spacing: -0.02em;
}

.ax :is(.ax-bento__num, .ax-card__big span) {
  font-family: var(--ax-sans);
  font-size: var(--ax-fs-num);
  font-weight: 600;
  line-height: 1;
  letter-spacing: -0.045em;
}

.ax :is(.ax-hero__facts dt,
.ax-bill__total span:last-child) {
  font-family: var(--ax-sans);
  font-size: var(--ax-fs-h3);
  font-weight: 650;
  line-height: 1;
  letter-spacing: -0.03em;
}

.ax .ax-steps li::before {
  font-family: var(--ax-sans);
  font-size: var(--ax-fs-small);
  font-weight: 650;
  letter-spacing: 0.08em;
  color: var(--ax-muted);
}

.ax .ax-faq__list summary::after {
  font-family: var(--ax-sans);
  font-size: 26px;
  font-weight: 400;
}

/* Lead and body. */
.ax :is(.ax-lede,
.ax-hero__sub) {
  font-size: var(--ax-fs-lead);
  line-height: 1.6;
  letter-spacing: -0.005em;
}

.ax :is(.ax-card__text, .ax-reasons li, .ax-faq__list details p) {
  font-size: var(--ax-fs-body);
  font-weight: 400;
  line-height: 1.65;
}

.ax .ax-timeline__when {
  color: var(--ax-ink);
}

/* Interface text. */
.ax :is(.ax-btn,
.ax-chip span,
.ax-field__label) {
  font-family: var(--ax-sans);
  letter-spacing: 0;
}

.ax .ax-btn {
  font-size: 16px;
  font-weight: 650;
}

/* Accent kept to two details: the hero dot and the stack separators. */

.ax .ax-reviews .ax-h2 em {
  color: var(--ax-muted);
}

@media (max-width: 767.98px) {
  .ax :is(.ax-card__text, .ax-reasons li, .ax-faq__list details p) {
    font-size: 16px;
  }

  .ax .ax-hero__facts dt { font-size: 24px; }
  .ax .ax-hero__facts dd { font-size: 12px; }
}

/* Reasons: the number hangs in the margin; the bold lead-in and its
   sentence flow as one paragraph. */
.ax .ax-reasons li {
  display: block;
  position: relative;
  padding-left: 56px;
}

/* Prices are the brightest thing in their band. */
.ax .ax-offer .ax-h2 em {
  color: var(--ax-paper);
  text-decoration: underline;
  text-decoration-color: var(--ax-accent);
  text-decoration-thickness: 3px;
  text-underline-offset: 10px;
}

.ax .ax-reviews__widget .clutch-widget {
  display: flex;
  justify-content: center;
}

.ax .ax-reviews__widget iframe {
  margin: 0 auto;
}

/* ==========================================================================
   v3 COMPONENTS (27 Oct 2026): bento, card stack, order journey, video,
   dock, focus header. Same type roles and button as everything above.
   ========================================================================== */

/* ── Focus-mode header: logo + one CTA, no mega-menu exits ──────────── */
.page-template-shopify-development-ads-template-php :is(.esn-nav, .esn-toggle, .esn-stage, .esn-drawer) {
  display: none !important;
}

.page-template-shopify-development-ads-template-php .esn-actions {
  margin-left: auto;
}

.page-template-shopify-development-ads-template-php .esn-cta {
  display: inline-flex !important;
}

/* ── Centered section head ──────────────────────────────────────────── */
.ax-head--center {
  justify-items: center;
  text-align: center;
}

.ax-head--center .ax-h2 {
  margin: 0 auto;
}

.ax-bento__tile {
  position: relative;
  display: flex;
  flex-direction: column;
  justify-content: flex-end;
  overflow: hidden;
  padding: clamp(24px, 2.6vw, 36px);
  border-radius: 24px;
  background: var(--ax-card);
  border: 1px solid var(--ax-rule);
}

.ax-bento__tile--projects {
  grid-column: span 2;
  grid-row: span 2;
  background: var(--ax-ink);
  border-color: var(--ax-ink);
  color: rgba(244, 239, 230, 0.72);
}

.ax-bento__tile--team {
  grid-column: span 2;
  flex-direction: row;
  align-items: flex-end;
  gap: 24px;
}

.ax-bento__num {
  color: var(--ax-ink);
  font-variant-numeric: tabular-nums;
}

.ax-bento__tile--projects .ax-bento__num {
  color: var(--ax-paper);
  font-size: clamp(72px, 9vw, 140px);
}

.ax-bento__cap {
  max-width: 34ch;
  margin-top: 10px;
  color: var(--ax-text);
  font-size: var(--ax-fs-small);
  line-height: 1.5;
}

.ax-bento__tile--projects .ax-bento__cap {
  color: rgba(244, 239, 230, 0.66);
}

/* Projects: a slow, tilted wall of real stores fading into the ink. */
.ax-bento__mosaic {
  position: absolute;
  inset: -10% -20% 35% -10%;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 12px;
  transform: rotate(-8deg);
  opacity: 0.55;
  -webkit-mask: linear-gradient(to bottom, #000 30%, transparent 95%);
          mask: linear-gradient(to bottom, #000 30%, transparent 95%);
}

.ax-bento__mosaic img {
  width: 100%;
  aspect-ratio: 1080 / 585;
  object-fit: cover;
  object-position: top;
  border-radius: 10px;
}

.ax-bento__tile--projects > p {
  position: relative;
}

/* Retention: a ring drawn to the figure. */
.ax-ring {
  position: absolute;
  top: 24px;
  right: 24px;
  width: 64px;
  height: 64px;
  border-radius: 50%;
  background: conic-gradient(var(--ax-ink) calc(var(--p) * 1%), var(--ax-paper-2) 0);
  -webkit-mask: radial-gradient(circle, transparent 55%, #000 56%);
          mask: radial-gradient(circle, transparent 55%, #000 56%);
}

.ax-bento__logos {
  display: flex;
  flex-wrap: wrap;
  gap: 10px 16px;
  align-items: center;
  margin-top: 18px;
}

.ax-bento__logos img {
  height: 18px;
  width: auto;
  filter: grayscale(1);
  opacity: 0.6;
}

.ax-bento__face {
  width: 88px;
  height: 88px;
  flex-shrink: 0;
  border-radius: 50%;
  object-fit: cover;
}

/* ── Work: sticky card stack ────────────────────────────────────────── */
.ax-stack-cards {
  display: grid;
  gap: 32px;
}

.ax-card {
  position: sticky;
  top: calc(88px + var(--i) * 14px);
}

.ax-card__inner {
  --p: 0;
  display: grid;
  grid-template-columns: minmax(0, 0.9fr) minmax(0, 1.1fr);
  gap: clamp(28px, 4vw, 64px);
  align-items: center;
  min-height: min(620px, calc(100vh - 140px));
  padding: clamp(28px, 4vw, 56px);
  border-radius: 32px;
  background: var(--ax-card);
  border: 1px solid var(--ax-rule);
  box-shadow: 0 -20px 60px -40px rgba(21, 18, 15, 0.35);
  transform-origin: 50% 0;
  transform: scale(calc(1 - var(--p) * 0.06));
  filter: brightness(calc(1 - var(--p) * 0.12));
  will-change: transform;
}

.ax-card:nth-child(even) .ax-card__inner {
  background: var(--ax-ink);
  border-color: var(--ax-ink);
  color: rgba(244, 239, 230, 0.72);
}

.ax-card:nth-child(even) :is(.ax-card__brand, .ax-card__big span) {
  color: var(--ax-paper);
}

.ax-card:nth-child(even) :is(.ax-card__meta, .ax-card__big) {
  color: rgba(244, 239, 230, 0.6);
}

.ax-card:nth-child(even) .ax-card__big {
  border-color: var(--ax-rule-dark);
}

.ax-card__meta {
  display: flex;
  gap: 14px;
  color: var(--ax-muted);
}

.ax-card__meta span {
  color: var(--ax-accent);
}

.ax-card__brand {
  margin-top: 16px;
  font-size: var(--ax-fs-h2) !important;
  letter-spacing: -0.03em !important;
}

.ax-card__big {
  display: flex;
  flex-wrap: wrap;
  align-items: baseline;
  gap: 4px 14px;
  margin: 28px 0 20px;
  padding: 18px 0;
  border-top: 1px solid var(--ax-rule);
  border-bottom: 1px solid var(--ax-rule);
  color: var(--ax-text);
  font-size: var(--ax-fs-small);
}

.ax-card__big span {
  color: var(--ax-ink);
}

.ax-card__text {
  max-width: 46ch;
  margin-top: 20px;
}

.ax-card__big + .ax-card__text {
  margin-top: 0;
}

.ax-card__media {
  overflow: hidden;
  border-radius: 18px;
  box-shadow: 0 30px 60px -30px rgba(0, 0, 0, 0.45);
}

.ax-card__media img {
  width: 100%;
  aspect-ratio: 1080 / 585;
  object-fit: cover;
  object-position: top;
}

.ax-more-line {
  margin-top: 40px;
  color: var(--ax-muted);
  font-size: var(--ax-fs-small);
}

.ax-more-line a {
  margin: 0 4px;
  color: var(--ax-ink);
  font-weight: 650;
  text-underline-offset: 4px;
}

/* ── Order journey ──────────────────────────────────────────────────── */
.ax-journey__track {
  position: relative;
  display: grid;
  grid-template-columns: repeat(5, minmax(0, 1fr));
  gap: 16px;
  counter-reset: ax-j;
}

/* The line, and a pulse that travels it: one order moving through. */
.ax-journey__track::before,
.ax-journey__track::after {
  content: "";
  position: absolute;
  top: 9px;
  left: 10%;
  right: 10%;
  height: 2px;
  background: var(--ax-rule);
}

.ax-journey__track::after {
  right: auto;
  width: 64px;
  background: linear-gradient(90deg, transparent, var(--ax-accent));
  animation: ax-travel 5s cubic-bezier(0.6, 0, 0.4, 1) infinite;
}

@keyframes ax-travel {
  from { left: 10%; opacity: 0; }
  10%  { opacity: 1; }
  90%  { opacity: 1; }
  to   { left: calc(90% - 64px); opacity: 0; }
}

.ax-journey__stop {
  position: relative;
  display: flex;
  flex-direction: column;
  align-items: center;
  text-align: center;
  counter-increment: ax-j;
}

.ax-journey__node {
  position: relative;
  z-index: 1;
  width: 20px;
  height: 20px;
  margin-bottom: 26px;
  border: 2px solid var(--ax-ink);
  border-radius: 50%;
  background: var(--ax-paper);
}

.ax-journey__stop h3 {
  color: var(--ax-ink);
  font-size: 19px;
  font-weight: 650;
  letter-spacing: -0.01em;
}

.ax-journey__stop h3::before {
  content: counter(ax-j, decimal-leading-zero) " ";
  color: var(--ax-muted);
  font-size: 13px;
  font-weight: 650;
  letter-spacing: 0.1em;
}

.ax-journey__stop > p {
  margin-top: 6px;
  color: var(--ax-muted);
  font-size: var(--ax-fs-small);
}

.ax-journey__logos {
  display: grid;
  gap: 10px;
  width: 100%;
  margin-top: 22px;
}

.ax-logo {
  display: flex;
  align-items: center;
  justify-content: center;
  height: 60px;
  padding: 0 16px;
  border-radius: 14px;
  background: #fff;
  border: 1px solid var(--ax-rule);
}

.ax-logo--img img {
  max-height: 26px;
  max-width: 110px;
  width: auto;
  object-fit: contain;
}

.ax-logo--word {
  color: var(--ax-ink);
  font-size: 16px;
  font-weight: 700;
  letter-spacing: -0.02em;
}

.ax-journey__foot {
  margin-top: 48px;
  color: var(--ax-text);
  font-size: var(--ax-fs-small);
  text-align: center;
}

/* ── Founder video card ─────────────────────────────────────────────── */
.ax-video {
  display: flex;
  align-items: center;
  gap: 18px;
  margin-top: 40px;
  padding: 10px 22px 10px 10px;
  border: 1px solid var(--ax-rule-dark);
  border-radius: 20px;
  background: rgba(244, 239, 230, 0.04);
  color: var(--ax-paper);
  font: inherit;
  text-align: left;
  cursor: pointer;
  transition: background 0.2s, border-color 0.2s;
}

.ax-video:hover,
.ax-video:focus-visible {
  border-color: rgba(244, 239, 230, 0.4);
  background: rgba(244, 239, 230, 0.08);
}

.ax-video__poster {
  position: relative;
  display: block;
  width: 148px;
  aspect-ratio: 16 / 9;
  overflow: hidden;
  flex-shrink: 0;
  border-radius: 12px;
  background: #2a2520;
}

.ax-video__poster img {
  width: 100%;
  height: 100%;
  object-fit: cover;
}

.ax-video__play {
  position: absolute;
  inset: 0;
  margin: auto;
  width: 42px;
  height: 42px;
  border-radius: 50%;
  background: var(--ax-paper);
  box-shadow: 0 0 0 0 rgba(244, 239, 230, 0.5);
  animation: ax-pulse 2.4s ease-out infinite;
}

.ax-video__play::after {
  content: "";
  position: absolute;
  top: 50%;
  left: 54%;
  border-style: solid;
  border-width: 7px 0 7px 11px;
  border-color: transparent transparent transparent var(--ax-ink);
  transform: translate(-50%, -50%);
}

@keyframes ax-pulse {
  70%  { box-shadow: 0 0 0 14px rgba(244, 239, 230, 0); }
  100% { box-shadow: 0 0 0 0 rgba(244, 239, 230, 0); }
}

.ax-video__text {
  display: grid;
  gap: 6px;
}

.ax-video__who {
  display: flex;
  align-items: center;
  gap: 10px;
  color: rgba(244, 239, 230, 0.66);
  font-size: 13px;
}

.ax-video__who img {
  width: 28px;
  height: 28px;
  border-radius: 50%;
}

.ax-video__text b {
  font-size: 17px;
  font-weight: 650;
  letter-spacing: -0.01em;
}

.ax-dialog {
  width: min(960px, 92vw);
  padding: 0;
  border: 0;
  border-radius: 20px;
  background: #000;
  overflow: visible;
}

.ax-dialog::backdrop {
  background: rgba(10, 8, 6, 0.82);
  backdrop-filter: blur(6px);
}

.ax-dialog__frame :is(iframe, video) {
  display: block;
  width: 100%;
  aspect-ratio: 16 / 9;
  border: 0;
  border-radius: 20px;
}

.ax-dialog__close {
  position: absolute;
  top: -48px;
  right: 0;
  width: 40px;
  height: 40px;
  border: 0;
  border-radius: 50%;
  background: var(--ax-paper);
  color: var(--ax-ink);
  font-size: 24px;
  line-height: 1;
  cursor: pointer;
}

/* ── Desktop dock ───────────────────────────────────────────────────── */
.ax-dock {
  position: fixed;
  left: 50%;
  bottom: 24px;
  z-index: var(--z-sticky, 300);
  display: none;
  align-items: center;
  gap: 20px;
  padding: 8px 8px 8px 26px;
  border-radius: 999px;
  background: var(--ax-ink);
  color: rgba(244, 239, 230, 0.72);
  font-size: 15px;
  box-shadow: 0 20px 50px -20px rgba(0, 0, 0, 0.5);
  transform: translate(-50%, 140%);
  transition: transform 0.45s cubic-bezier(0.2, 0.8, 0.2, 1);
}

.ax-dock b {
  color: var(--ax-paper);
  font-weight: 650;
}

.ax-dock .ax-btn {
  min-height: 46px;
  padding: 0 22px;
  background: var(--ax-paper);
  color: var(--ax-ink) !important;
  font-size: 15px;
  font-weight: 650;
}

.ax-dock.is-on {
  transform: translate(-50%, 0);
}

@media (min-width: 768px) {
  .ax-dock { display: flex; }
}

/* ── Labels for the new pieces ──────────────────────────────────────── */
.ax .ax-card__meta {
  font-size: var(--ax-fs-label);
  font-weight: 650;
  letter-spacing: 0.14em;
  text-transform: uppercase;
}

/* ── Responsive ─────────────────────────────────────────────────────── */
@media (max-width: 1100px) {
  .ax-bento__tile--projects { grid-row: auto; min-height: 380px; }
  .ax-journey__track { grid-template-columns: repeat(3, minmax(0, 1fr)); row-gap: 48px; }
  .ax-journey__track::before,
  .ax-journey__track::after { display: none; }
}

@media (max-width: 991.98px) {
  .ax-card__inner { grid-template-columns: minmax(0, 1fr); min-height: 0; }
  .ax-card__media { order: -1; }
}

@media (max-width: 767.98px) {
  .ax-bento__tile--projects,
  .ax-bento__tile--team { grid-column: auto; }
  .ax-bento__tile { min-height: 180px; }
  .ax-bento__tile--projects { min-height: 320px; }
  .ax-card { top: calc(76px + var(--i) * 10px); }
  .ax-card__inner { padding: 20px; border-radius: 24px; gap: 20px; }
  .ax-card__big { margin: 18px 0 14px; }
  .ax-journey__track { grid-template-columns: minmax(0, 1fr); row-gap: 0; }
  .ax-journey__stop {
    display: grid;
    grid-template-columns: 28px minmax(0, 1fr);
    column-gap: 16px;
    align-items: start;
    padding-bottom: 28px;
    text-align: left;
  }
  .ax-journey__stop::before {
    content: "";
    position: absolute;
    top: 22px;
    bottom: 0;
    left: 9px;
    width: 2px;
    background: var(--ax-rule);
  }
  .ax-journey__stop:last-child::before { display: none; }
  .ax-journey__node { grid-row: span 3; margin: 0; }
  .ax-journey__logos { grid-column: 2; grid-template-columns: repeat(auto-fill, minmax(110px, 1fr)); margin-top: 14px; }
  .ax-logo { height: 52px; }
  .ax-video { width: 100%; }
  .ax-video__poster { width: 112px; }
}

@media (prefers-reduced-motion: reduce) {
  .ax-journey__track::after,
  .ax-video__play { animation: none; }
  .ax-card__inner { transform: none; filter: none; }
}

.ax-logo--icon {
  gap: 10px;
  color: var(--ax-ink);
  font-size: 16px;
  font-weight: 700;
  letter-spacing: -0.02em;
}

.ax-logo--icon img {
  width: 22px;
  height: 22px;
  object-fit: contain;
}

.ax-bento__tile--team {
  justify-content: flex-start;
}

/* Official wordmarks: one optical size across eight different aspect ratios. */
.ax .ax-logo--img img {
  max-height: 28px;
  max-width: 118px;
}

/* ==========================================================================
   v4 (28 Oct 2026): proof bar, icon services, icon reasons, shorter form,
   and a spacing + type pass with mobile first. Declared last, so it wins.
   ========================================================================== */

/* The theme's style.css sets h1–h3 to 800 !important; this page's scale
   uses 650, so it has to answer in kind. */
.ax :is(h1, h2, h3) {
  font-weight: 650 !important;
}

.ax .screen-reader-text {
  position: absolute !important;
  width: 1px;
  height: 1px;
  overflow: hidden;
  clip: rect(0 0 0 0);
  white-space: nowrap;
}

/* ── Rhythm: one section padding, one head gap ─────────────────────── */
.ax .ax-sec {
  padding: clamp(56px, 7.5vw, 112px) 0;
}

.ax .ax-head {
  gap: 16px;
  margin-bottom: clamp(32px, 4.5vw, 64px);
}

.ax .ax-label {
  margin-bottom: 14px;
}

.ax .ax-head .ax-label {
  margin-bottom: 0;
}

.ax .ax-about__grid .ax-h2 {
  margin-bottom: 18px;
}

/* ── Proof bar ──────────────────────────────────────────────────────── */
.ax-proof {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  margin: clamp(36px, 4.5vw, 56px) 0 0;
  padding: 8px;
  border-radius: 24px;
  background: var(--ax-ink);
}

.ax-proof > div {
  padding: clamp(18px, 2vw, 26px) clamp(18px, 2vw, 28px);
}

.ax-proof > div + div {
  border-left: 1px solid var(--ax-rule-dark);
}

.ax-proof dt {
  display: flex;
  align-items: center;
  gap: 12px;
  color: var(--ax-paper);
  font-size: clamp(34px, 3.6vw, 52px);
  font-weight: 600;
  line-height: 1;
  letter-spacing: -0.04em;
  font-variant-numeric: tabular-nums;
}

.ax-proof dd {
  margin-top: 8px;
  color: rgba(244, 239, 230, 0.6);
  font-size: 14px;
  line-height: 1.4;
}

.ax-proof .ax-ring {
  position: static;
  width: 26px;
  height: 26px;
  background: conic-gradient(var(--ax-paper) calc(var(--p) * 1%), rgba(244, 239, 230, 0.15) 0);
  -webkit-mask: radial-gradient(circle, transparent 52%, #000 54%);
          mask: radial-gradient(circle, transparent 52%, #000 54%);
  border-radius: 50%;
}

.ax-proof__team img {
  width: 34px;
  height: 34px;
  border-radius: 50%;
  border: 2px solid rgba(244, 239, 230, 0.2);
}

/* ── Form: shorter ──────────────────────────────────────────────────── */
.ax .ax-form {
  gap: 14px;
}

.ax .ax-form-card__lede {
  margin: 8px 0 20px;
}

.ax .ax-field input {
  height: 48px;
}

.ax .ax-chips legend {
  margin-bottom: 6px;
}

.ax .ax-chip span {
  height: 36px;
  padding: 0 14px;
}

.ax-email summary {
  display: inline-block;
  color: var(--ax-ink);
  font-size: 14px;
  font-weight: 600;
  list-style: none;
  cursor: pointer;
}

.ax-email summary::-webkit-details-marker {
  display: none;
}

.ax-email summary i {
  color: var(--ax-muted);
  font-style: normal;
  font-weight: 400;
}

.ax-email[open] summary {
  margin-bottom: 8px;
}

/* ── Services: icon cards ───────────────────────────────────────────── */
.ax-svc {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 14px;
  margin: 0;
  padding: 0;
  list-style: none;
}

.ax-svc__card {
  display: flex;
  flex-direction: column;
  margin: 0;
  padding: 26px 24px;
  border-radius: 20px;
  background: var(--ax-card);
  border: 1px solid var(--ax-rule);
  transition: border-color 0.2s ease, transform 0.2s ease;
}

.ax-svc__card:hover {
  border-color: var(--ax-ink);
  transform: translateY(-2px);
}

.ax-svc__icon {
  display: inline-flex;
  margin-bottom: 22px;
  color: var(--ax-ink);
}

.ax-svc__icon svg {
  width: 26px;
  height: 26px;
}

.ax-svc__card h3 {
  margin: 0 0 6px;
  color: var(--ax-ink);
  font-size: 18px;
  line-height: 1.3;
  letter-spacing: -0.01em;
}

.ax-svc__card p {
  color: var(--ax-text);
  font-size: 15px;
  line-height: 1.5;
}

.ax-svc__card--cta {
  justify-content: space-between;
  background: var(--ax-ink);
  border-color: var(--ax-ink);
  color: rgba(244, 239, 230, 0.7);
}

.ax-svc__card--cta:hover {
  border-color: var(--ax-ink);
}

.ax-svc__card--cta h3 {
  color: var(--ax-paper);
}

.ax-svc__card--cta p {
  margin-bottom: 18px;
  color: rgba(244, 239, 230, 0.66);
}

.ax-svc__card--cta .ax-btn {
  align-self: flex-start;
  min-height: 44px;
  padding: 0 20px;
  background: var(--ax-paper);
  color: var(--ax-ink) !important;
  font-size: 15px;
}

/* ── Reasons and promises: icon + line ──────────────────────────────── */
.ax-ico {
  display: inline-flex;
  flex-shrink: 0;
  align-items: center;
  justify-content: center;
  width: 36px;
  height: 36px;
  border-radius: 10px;
  background: var(--ax-paper-2);
  color: var(--ax-ink);
}

.ax-ico svg {
  width: 18px;
  height: 18px;
}

.ax .ax-reasons {
  margin-top: 32px;
}

.ax .ax-reasons li {
  display: flex;
  align-items: flex-start;
  gap: 16px;
  padding: 18px 0;
  padding-left: 0;
  border-top: 1px solid var(--ax-rule);
}

.ax .ax-reasons li > span:last-child {
  padding-top: 6px;
}

.ax .ax-promises ul li {
  display: flex;
  align-items: center;
  gap: 14px;
  padding: 12px 0;
}

.ax .ax-promises .ax-ico {
  width: 32px;
  height: 32px;
  background: rgba(244, 239, 230, 0.08);
  color: var(--ax-paper);
}

.ax .ax-promises__title {
  margin-bottom: 8px;
  font-size: 24px;
}

/* ── Bill: tighter ──────────────────────────────────────────────────── */
.ax .ax-bill {
  padding: 26px 28px 34px;
}

.ax .ax-bill__head {
  padding-bottom: 10px;
}

.ax .ax-bill__row {
  padding: 10px 0;
}

.ax .ax-bill__row span:first-child {
  gap: 0;
}

.ax .ax-bill__row b {
  font-size: 15px;
}

.ax .ax-bill__row span:first-child {
  font-size: 14px;
  line-height: 1.4;
}

.ax .ax-bill__total {
  padding-top: 14px;
}

.ax .ax-bill__note {
  margin-top: 8px;
  font-size: 12px;
}

/* ── Logo tiles: names never wrap ───────────────────────────────────── */
.ax .ax-logo {
  white-space: nowrap;
}

.ax .ax-logo--icon {
  font-size: 15px;
}

/* ── Work cards: tighter ────────────────────────────────────────────── */
.ax .ax-card__inner {
  min-height: min(560px, calc(100vh - 140px));
}

.ax .ax-card__brand {
  margin-top: 12px;
}

.ax .ax-card__big {
  margin: 20px 0 16px;
  padding: 14px 0;
}

.ax .ax-card__big span {
  font-size: clamp(44px, 4.6vw, 68px);
}

.ax .ax-more-line {
  margin-top: 28px;
}

/* ── Responsive ─────────────────────────────────────────────────────── */
@media (max-width: 1100px) {
  .ax-svc { grid-template-columns: repeat(2, minmax(0, 1fr)); }
}

@media (max-width: 991.98px) {
  /* Phones and tablets: the form follows the headline and sub-line, and
     the proof facts and video move below it. The copy column dissolves into
     the hero grid so its children can be ordered around the form. */
  .ax .ax-hero__copy { display: contents; }
  .ax .ax-hero__grid { row-gap: 0; }
  .ax .ax-kicker { order: 1; }
  .ax .ax-hero__title { order: 2; }
  .ax .ax-hero__sub { order: 3; }
  .ax .ax-hero__formcol { order: 4; margin-top: 24px; }
  .ax .ax-hero__facts { order: 5; }
  .ax :is(.ax-video, .ax-hero__recent) { order: 6; }
}

@media (max-width: 767.98px) {
  .ax { font-size: 16px; }

  /* Type on phones: one step down everywhere, tighter leading. */
  .ax :is(.ax-hero__title, .ax-close__title) { font-size: 38px; line-height: 1.05; }
  .ax .ax-h2 { font-size: 30px; line-height: 1.12; letter-spacing: -0.025em; }
  .ax :is(.ax-lede, .ax-hero__sub) { font-size: 16px; line-height: 1.55; }
  .ax .ax-sec { padding: 52px 0; }
  .ax .ax-head { gap: 10px; margin-bottom: 26px; }
  .ax .ax-label { margin-bottom: 10px; font-size: 11px; }

  /* Hero. */
  .ax .ax-hero { padding: 92px 0 40px; }
  .ax .ax-kicker { margin-bottom: 16px; font-size: 11px; }
  .ax .ax-hero__sub { margin-top: 14px; }
  .ax .ax-hero__facts { margin-top: 28px; }
  .ax .ax-video { margin-top: 20px; }

  /* Form card. */
  .ax .ax-form-card { padding: 20px; border-radius: 18px; }
  .ax .ax-form-card__title { font-size: 22px; }
  .ax .ax-form-card__lede { margin: 4px 0 14px; font-size: 14px; }
  .ax .ax-form { gap: 12px; }
  .ax .ax-field { gap: 4px; }
  .ax .ax-field__label { font-size: 13px; }
  .ax .ax-field input { height: 46px; }
  .ax .ax-chips {
    flex-wrap: nowrap;
    margin-right: -20px;
    padding-right: 20px;
    overflow-x: auto;
    scrollbar-width: none;
  }
  .ax .ax-chips::-webkit-scrollbar { display: none; }
  .ax .ax-chips legend { float: left; }
  .ax .ax-chip { flex-shrink: 0; }
  .ax .ax-chip span { height: 34px; padding: 0 12px; font-size: 13px; }
  .ax .ax-form__alt { font-size: 13px; }

  /* Filmstrip. */
  .ax-strip { padding: 18px 0; }
  .ax-strip__item { width: 220px; }
  .ax-strip__track { gap: 12px; }

  /* Proof bar: 2 × 2. */
  .ax-proof { grid-template-columns: repeat(2, minmax(0, 1fr)); padding: 4px; border-radius: 20px; }
  .ax-proof > div { padding: 16px; }
  .ax-proof > div:nth-child(3) { border-left: 0; }
  .ax-proof > div:nth-child(n + 3) { border-top: 1px solid var(--ax-rule-dark); }
  .ax-proof dt { font-size: 32px; gap: 8px; }
  .ax-proof dd { font-size: 12px; }
  .ax-proof .ax-ring { width: 20px; height: 20px; }
  .ax-proof__team img { width: 26px; height: 26px; }

  /* Work cards. */
  .ax .ax-stack-cards { gap: 14px; }
  .ax .ax-card__inner { padding: 14px 14px 20px; gap: 14px; border-radius: 20px; }
  .ax .ax-card__media { border-radius: 12px; }
  .ax .ax-card__brand { margin-top: 8px; font-size: 26px !important; }
  .ax .ax-card__big { margin: 12px 0 10px; padding: 10px 0; }
  .ax .ax-card__big span { font-size: 36px; }
  .ax .ax-card__text { font-size: 15px; line-height: 1.5; }
  .ax .ax-card .ax-links { margin-top: 14px; gap: 18px; font-size: 14px; }
  .ax .ax-more-line { margin-top: 20px; font-size: 14px; }
  .ax .ax-cta-row { margin-top: 28px; gap: 18px; }

  /* Offer + bill. */
  .ax .ax-offer .ax-lede { margin: 14px 0 22px; }
  .ax .ax-bill { padding: 18px 18px 28px; }
  .ax .ax-bill__row { padding: 8px 0; }
  .ax .ax-bill__row b { font-size: 14px; }
  .ax .ax-bill__row span:first-child { font-size: 13px; }
  .ax .ax-bill__total span:last-child { font-size: 26px; }

  /* Journey. */
  .ax .ax-journey__stop { padding-bottom: 18px; }
  .ax .ax-journey__stop h3 { font-size: 17px; }
  .ax .ax-journey__logos { grid-template-columns: repeat(auto-fill, minmax(132px, 1fr)); gap: 8px; margin-top: 10px; }
  .ax .ax-logo { height: 46px; padding: 0 12px; border-radius: 12px; }
  .ax .ax-logo--img img { max-height: 22px; max-width: 100px; }
  .ax .ax-logo--icon { font-size: 14px; gap: 8px; }
  .ax .ax-journey__foot { margin-top: 20px; }

  /* Services. */
  .ax-svc { grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 10px; }
  .ax-svc__card { padding: 16px; border-radius: 16px; }
  .ax-svc__icon { margin-bottom: 12px; }
  .ax-svc__icon svg { width: 22px; height: 22px; }
  .ax-svc__card h3 { font-size: 15px; }
  .ax-svc__card p { font-size: 13px; line-height: 1.45; }
  .ax-svc__card--cta { grid-column: 1 / -1; }

  /* Timeline + steps. */
  .ax .ax-timeline { row-gap: 26px; }
  .ax .ax-timeline li { padding-top: 22px; }
  .ax .ax-timeline h3 { margin: 6px 0 4px; font-size: 22px; }
  .ax .ax-steps { row-gap: 24px; column-gap: 14px; }
  .ax .ax-steps li::before { margin-bottom: 8px; }
  .ax .ax-steps h3 { font-size: 16px; }
  .ax .ax-steps p { font-size: 14px; }

  /* Why + promises. */
  .ax .ax-reasons { margin-top: 20px; }
  .ax .ax-reasons li { gap: 12px; padding: 14px 0; font-size: 15px; }
  .ax .ax-promises { padding: 20px; border-radius: 18px; }
  .ax .ax-promises__title { font-size: 20px; }
  .ax .ax-promises ul li { padding: 10px 0; font-size: 14px; }

  /* Reviews, booking, FAQ, close. */
  .ax .ax-reviews__widget { min-height: 0; }
  .ax .ax-book .ax-lede { margin-top: 12px; }
  .ax .ax-book__phone { margin-top: 16px; }
  .ax .ax-faq__side .ax-btn { margin-top: 20px; }
  .ax .ax-faq__list summary { padding: 16px 40px 16px 0; font-size: 16px; }
  .ax .ax-faq__list summary::after { top: 12px; }
  .ax .ax-faq__list details p { padding-bottom: 18px; font-size: 15px; }
  .ax .ax-close { padding: 64px 0; }
}

/* Every list on the page starts at the grid line: the theme's global list
   padding outranks the :where() reset, so it is zeroed by class here. */
.ax :is(.ax-reasons, .ax-timeline, .ax-steps, .ax-promises ul, .ax-hero__facts, .ax-journey__track, .ax-svc, .ax-proof) {
  margin-left: 0;
  padding-left: 0;
  list-style: none;
}

.ax :is(.ax-reasons, .ax-timeline, .ax-steps, .ax-promises ul, .ax-svc) > li {
  margin-left: 0;
  list-style: none;
}

.ax .ax-reviews__widget iframe {
  display: block;
  margin: 0 auto !important;
}

/* "I need": the label above, the chips in their own row. On phones that row
   swipes sideways instead of wrapping onto a second line. */
.ax .ax-chips {
  display: block;
}

.ax .ax-chips__row {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
}

@media (max-width: 767.98px) {
  .ax .ax-chips {
    margin-right: 0;
    padding-right: 0;
    overflow: visible;
  }

  .ax .ax-chips legend {
    float: none;
  }

  .ax .ax-chips__row {
    flex-wrap: nowrap;
    margin-right: -20px;
    padding-right: 20px;
    overflow-x: auto;
    scrollbar-width: none;
  }

  .ax .ax-chips__row::-webkit-scrollbar {
    display: none;
  }
}

@media (max-width: 767.98px) {
  .ax .ax-svc__card--cta { grid-column: auto; }
  .ax .ax-svc__card--cta h3 { font-size: 15px; }
  .ax .ax-svc__card--cta p { margin-bottom: 12px; }
  .ax .ax-svc__card--cta .ax-btn { min-height: 38px; padding: 0 14px; font-size: 13px; }
}

.ax .ax-btn {
  white-space: nowrap;
}

@media (max-width: 767.98px) {
  .ax .ax-svc__card--cta .ax-btn { gap: 6px; padding: 0 12px; }
}

/* ==========================================================================
   v5 (28 Oct 2026): no site header, aligned icons, richer numbers, compact
   bill, Cal.com, scroll animations.
   ========================================================================== */

/* ── Hero without the site header ───────────────────────────────────── */
.ax .ax-hero {
  padding-top: clamp(28px, 4vw, 44px);
}

.ax .ax-hero__logo {
  grid-column: 1 / -1;
  margin: 0 0 clamp(36px, 5vw, 64px);
}

.ax .ax-hero__logo img {
  display: block;
  width: 140px;
  height: auto;
}

@media (max-width: 991.98px) {
  .ax .ax-hero__logo { order: 0; margin-bottom: 28px; }
}

@media (max-width: 767.98px) {
  .ax .ax-hero { padding-top: 22px; }
  .ax .ax-hero__logo img { width: 118px; }
}

/* ── Icons sit on the text line, not above it ───────────────────────── */
.ax .ax-reasons li,
.ax .ax-promises ul li {
  align-items: center;
}

.ax .ax-reasons li > span:last-child {
  padding-top: 0;
}

/* ── Numbers: bigger, warm suffix, a proof visual each ──────────────── */
.ax .ax-proof {
  padding: 0;
  overflow: hidden;
  background:
    radial-gradient(120% 140% at 0% 0%, rgba(241, 201, 179, 0.10), transparent 55%),
    var(--ax-ink);
}

.ax .ax-proof__item {
  position: relative;
  display: grid;
  grid-template-rows: 44px auto auto;
  align-content: start;
  padding: clamp(22px, 2.4vw, 32px) clamp(20px, 2.4vw, 32px) clamp(24px, 2.6vw, 34px);
}

.ax .ax-proof__item + .ax-proof__item {
  border-left: 1px solid var(--ax-rule-dark);
}

.ax .ax-proof__visual {
  display: flex;
  align-items: center;
  height: 44px;
  margin-bottom: 18px;
}

.ax .ax-proof dt {
  display: block;
  font-size: clamp(48px, 5.4vw, 80px);
  font-weight: 600;
  line-height: 0.95;
  letter-spacing: -0.05em;
}

.ax .ax-proof dt i {
  margin-left: 2px;
  color: #f1c9b3;
  font-style: normal;
  font-weight: 500;
}

.ax .ax-proof dd {
  margin-top: 10px;
  font-size: 14px;
  color: rgba(244, 239, 230, 0.62);
}

.ax-proof__visual--stores img {
  width: 54px;
  height: 36px;
  object-fit: cover;
  object-position: top;
  border-radius: 7px;
  border: 2px solid var(--ax-ink);
  transform: rotate(-6deg);
}

.ax-proof__visual--stores img + img {
  margin-left: -16px;
  transform: rotate(3deg) translateY(-3px);
}

.ax-proof__visual--stores img:last-child {
  transform: rotate(8deg);
}

.ax .ax-proof .ax-ring {
  width: 40px;
  height: 40px;
  background: conic-gradient(#f1c9b3 calc(var(--p) * 1%), rgba(244, 239, 230, 0.12) 0);
  -webkit-mask: radial-gradient(circle, transparent 58%, #000 60%);
          mask: radial-gradient(circle, transparent 58%, #000 60%);
}

.ax-proof__visual--logos {
  gap: 6px;
}

.ax-proof__visual--logos span {
  display: inline-flex;
  align-items: center;
  height: 34px;
  padding: 0 10px;
  border-radius: 999px;
  background: rgba(244, 239, 230, 0.92);
}

.ax-proof__visual--logos img {
  height: 14px;
  width: auto;
  max-width: 64px;
  filter: grayscale(1);
}

.ax .ax-proof__face {
  width: 44px;
  height: 44px;
  border-radius: 50%;
  border: 2px solid rgba(241, 201, 179, 0.5);
}

@media (max-width: 767.98px) {
  .ax .ax-proof__item { padding: 18px 16px 20px; grid-template-rows: 34px auto auto; }
  .ax .ax-proof__item:nth-child(3) { border-left: 0; }
  .ax .ax-proof__item:nth-child(n + 3) { border-top: 1px solid var(--ax-rule-dark); }
  .ax .ax-proof__visual { height: 34px; margin-bottom: 12px; }
  .ax .ax-proof dt { font-size: 40px; }
  .ax .ax-proof dd { font-size: 12px; margin-top: 6px; }
  .ax-proof__visual--stores img { width: 40px; height: 27px; }
  .ax .ax-proof .ax-ring { width: 30px; height: 30px; }
  .ax-proof__visual--logos span { height: 26px; padding: 0 7px; }
  .ax-proof__visual--logos span:nth-child(n + 3) { display: none; }
  .ax-proof__visual--logos img { height: 11px; max-width: 48px; }
  .ax .ax-proof__face { width: 34px; height: 34px; }
}

/* ── Bill: five single lines ────────────────────────────────────────── */
.ax .ax-bill {
  max-width: 440px;
  justify-self: end;
  padding: 22px 26px 30px;
  font-size: 14px;
}

.ax .ax-bill__head {
  padding-bottom: 8px;
  font-size: 11px;
}

.ax .ax-bill__row {
  align-items: baseline;
  padding: 9px 0;
}

.ax .ax-bill__row span:first-child {
  display: block;
  font-size: 14px;
}

.ax .ax-bill__row b {
  font-size: 14px;
}

.ax .ax-bill__row i {
  color: var(--ax-muted);
  font-style: normal;
}

.ax .ax-bill__total {
  padding-top: 12px;
}

.ax .ax-bill__total span:last-child {
  font-size: 32px;
}

.ax .ax-bill__note {
  margin-top: 6px;
  font-size: 12px;
}

@media (max-width: 991.98px) {
  .ax .ax-bill { max-width: none; justify-self: stretch; }
}

@media (max-width: 767.98px) {
  .ax .ax-bill { padding: 16px 18px 26px; }
  .ax .ax-bill__row { padding: 7px 0; }
  .ax .ax-bill__row b,
  .ax .ax-bill__row span:first-child { font-size: 13px; }
  .ax .ax-bill__total span:last-child { font-size: 26px; }
}

/* ── Cal.com container ──────────────────────────────────────────────── */
.ax .ax-cal {
  width: 100%;
  min-height: 640px;
  overflow: auto;
}

/* ── Scroll animations ──────────────────────────────────────────────── */
.ax .ax-rv {
  opacity: 0;
  transform: translateY(26px);
  transition:
    opacity 0.7s cubic-bezier(0.2, 0.7, 0.2, 1) var(--ax-d, 0ms),
    transform 0.8s cubic-bezier(0.2, 0.7, 0.2, 1) var(--ax-d, 0ms);
}

.ax .ax-rv.is-in {
  opacity: 1;
  transform: none;
}

/* The journey line draws with scroll progress (--draw, set by script). */
.ax .ax-journey__track::before {
  transform-origin: 0 50%;
  transform: scaleX(var(--draw, 1));
  background: var(--ax-ink);
  opacity: 0.85;
}

/* Hero: the form card and facts settle in on load; the headline does not
   wait on anything. */
@media (prefers-reduced-motion: no-preference) {
  .ax .ax-form-card {
    animation: ax-rise 0.8s cubic-bezier(0.2, 0.7, 0.2, 1) 0.15s both;
  }
  .ax :is(.ax-hero__facts, .ax-video, .ax-hero__recent) {
    animation: ax-rise 0.8s cubic-bezier(0.2, 0.7, 0.2, 1) 0.3s both;
  }
}

@keyframes ax-rise {
  from { opacity: 0; transform: translateY(18px); }
  to   { opacity: 1; transform: none; }
}

.ax .ax-card__media img {
  transform: scale(1.06);
  will-change: transform;
}

@media (prefers-reduced-motion: reduce) {
  .ax .ax-rv { opacity: 1; transform: none; transition: none; }
  .ax .ax-card__media img { transform: none; }
  .ax .ax-journey__track::before { transform: none; }
}

/* Cal.com sizes its iframe to its own content; the band holds one height
   and the booker scrolls inside it, as the Calendly box did. */
.ax .ax-cal {
  height: 680px;
  min-height: 0;
  overflow-y: auto;
  -webkit-overflow-scrolling: touch;
}

@media (max-width: 767.98px) {
  .ax .ax-cal { height: 620px; }
}

/* ── Book a call: the consultant card (pop-up calendar, no embed) ───── */
.ax .ax-book__grid {
  align-items: center;
}

.ax-consult {
  display: grid;
  grid-template-columns: 220px minmax(0, 1fr);
  gap: clamp(20px, 2.6vw, 32px);
  align-items: center;
  padding: clamp(16px, 1.8vw, 20px);
  border-radius: 28px;
  background: var(--ax-card);
  color: var(--ax-text);
  box-shadow: 0 40px 80px -30px rgba(0, 0, 0, 0.55);
}

.ax-consult__photo {
  width: 100%;
  height: 100%;
  min-height: 260px;
  aspect-ratio: 460 / 508;
  object-fit: cover;
  object-position: center 20%;
  border-radius: 18px;
}

.ax-consult__body {
  padding: 8px 12px 8px 0;
}

.ax-consult__who {
  display: grid;
  gap: 2px;
}

.ax-consult__who b {
  color: var(--ax-ink);
  font-size: 22px;
  font-weight: 650;
  letter-spacing: -0.02em;
}

.ax-consult__who span {
  color: var(--ax-muted);
  font-size: 14px;
}

.ax-consult__quote {
  margin: 16px 0;
  color: var(--ax-ink-2);
  font-size: 16px;
  line-height: 1.55;
}

.ax .ax-consult__meta {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
  margin: 0 0 20px;
  padding: 0;
  list-style: none;
}

.ax .ax-consult__meta li {
  margin: 0;
  padding: 6px 12px;
  border-radius: 999px;
  background: var(--ax-paper-2);
  color: var(--ax-ink);
  font-size: 13px;
  font-weight: 600;
}

.ax .ax-dark .ax-consult .ax-btn,
.ax .ax-consult .ax-btn {
  background: var(--ax-ink);
  color: var(--ax-paper) !important;
}

.ax .ax-consult .ax-btn:hover {
  background: var(--ax-ink-2);
}

.ax-consult__alt {
  margin-top: 10px;
  color: var(--ax-muted);
  font-size: 13px;
  text-align: center;
}

@media (max-width: 767.98px) {
  .ax-consult {
    grid-template-columns: 112px minmax(0, 1fr);
    gap: 14px;
    align-items: start;
    padding: 14px;
    border-radius: 20px;
  }
  .ax-consult__photo { min-height: 0; aspect-ratio: 1; border-radius: 14px; }
  .ax-consult__body { display: contents; }
  .ax-consult__who { align-self: center; }
  .ax-consult__who b { font-size: 18px; }
  .ax-consult__who span { font-size: 13px; }
  .ax-consult__quote,
  .ax .ax-consult__meta,
  .ax .ax-consult .ax-btn,
  .ax-consult__alt { grid-column: 1 / -1; }
  .ax-consult__quote { margin: 0; font-size: 15px; }
  .ax .ax-consult__meta { margin: 0; }
  .ax-consult__alt { margin-top: 0; }
}

/* ==========================================================================
   v6 (28 Oct 2026): hero in one fold, numbers-only strip with odometer,
   uncropped work shots, even spacing, button hover, Clutch, glowing dock.
   ========================================================================== */

/* ── 1. Hero fits the first screen ──────────────────────────────────── */
.ax .ax-hero {
  padding: 24px 0 40px;
  min-height: min(100vh, 900px);
  display: flex;
  align-items: center;
}

.ax .ax-hero > .ax-wrap {
  width: 100%;
}

.ax .ax-hero__logo {
  margin-bottom: clamp(18px, 2.4vw, 28px);
}

.ax .ax-hero__logo img {
  width: 124px;
}

.ax .ax-kicker {
  margin-bottom: 18px;
}

.ax .ax-hero__title {
  font-size: clamp(40px, 4.6vw, 68px);
  line-height: 1.02;
}

.ax .ax-hero__sub {
  margin-top: 18px;
  font-size: clamp(16px, 1.2vw, 18px);
}

.ax .ax-hero__facts {
  margin-top: 26px;
}

.ax .ax-hero__facts div {
  padding-top: 16px;
}

.ax .ax-video {
  margin-top: 22px;
}

.ax .ax-form-card {
  padding: clamp(22px, 2.2vw, 30px);
}

.ax .ax-form-card__title {
  font-size: clamp(24px, 2.2vw, 30px);
}

@media (max-width: 991.98px) {
  .ax .ax-hero { min-height: 0; display: block; }
}

/* ── 2. Filmstrip: no dead space under the shots ────────────────────── */
.ax-strip {
  padding: 22px 0 18px;
}

.ax-strip__item figcaption {
  margin-top: 8px;
}

/* ── 3. About heading on two lines ──────────────────────────────────── */
.ax .ax-about .ax-h2 {
  max-width: 30ch;
}

/* ── 4. Numbers only: odometer + one gradient sweep ─────────────────── */
.ax .ax-proof {
  position: relative;
  isolation: isolate;
}

.ax .ax-proof__item {
  grid-template-rows: auto auto;
  padding: clamp(26px, 3vw, 40px) clamp(22px, 2.6vw, 36px);
}

.ax .ax-proof dt {
  font-size: clamp(56px, 6vw, 92px);
}

.ax .ax-odo {
  display: inline-flex;
  height: 1em;
  overflow: hidden;
  line-height: 1;
  vertical-align: top;
}

.ax .ax-odo__col {
  display: inline-block;
  height: 1em;
  overflow: hidden;
}

.ax .ax-odo__strip {
  display: flex;
  flex-direction: column;
  transition: transform 1.6s cubic-bezier(0.16, 1, 0.3, 1);
}

.ax .ax-odo__strip span {
  display: block;
  height: 1em;
  line-height: 1;
  text-align: center;
}

/* The figures arrive in a warm gradient and settle to paper white. */
.ax .ax-proof dt .ax-n {
  background: linear-gradient(100deg, #fff 0%, #f1c9b3 45%, #e8794a 60%, #fff 85%);
  background-size: 250% 100%;
  background-position: 100% 0;
  -webkit-background-clip: text;
          background-clip: text;
  color: transparent;
}

.ax .ax-proof.is-lit dt .ax-n {
  animation: ax-ink-sweep 2.2s cubic-bezier(0.3, 0.6, 0.2, 1) 0.2s forwards;
}

.ax .ax-proof dt i {
  color: inherit;
}

@keyframes ax-ink-sweep {
  to { background-position: 0 0; }
}

/* A single band of warm light crosses the strip as it lands. */
.ax .ax-proof::after {
  content: "";
  position: absolute;
  inset: 0;
  z-index: -1;
  background: linear-gradient(105deg, transparent 30%, rgba(232, 121, 74, 0.28) 48%, rgba(241, 201, 179, 0.16) 55%, transparent 70%);
  transform: translateX(-100%);
  opacity: 0;
}

.ax .ax-proof.is-lit::after {
  animation: ax-sweep 2.4s cubic-bezier(0.3, 0.6, 0.2, 1) forwards;
}

@keyframes ax-sweep {
  0%   { transform: translateX(-100%); opacity: 1; }
  100% { transform: translateX(100%); opacity: 0; }
}

@media (prefers-reduced-motion: reduce) {
  .ax .ax-proof dt .ax-n { background: none; color: var(--ax-paper); }
  .ax .ax-proof::after { display: none; }
}

@media (max-width: 767.98px) {
  .ax .ax-proof__item { padding: 20px 16px; }
  .ax .ax-proof dt { font-size: 44px; }
}

/* ── 5. Work cards: compact, shots shown whole ──────────────────────── */
.ax .ax-card__inner {
  min-height: 0;
  padding: clamp(22px, 2.6vw, 34px);
  gap: clamp(24px, 3vw, 44px);
  grid-template-columns: minmax(0, 0.85fr) minmax(0, 1.15fr);
}

.ax .ax-card__media {
  overflow: hidden;
  border-radius: 14px;
  background: transparent;
  box-shadow: 0 24px 50px -28px rgba(0, 0, 0, 0.45);
}

.ax .ax-card__media img {
  width: 100%;
  height: auto;
  aspect-ratio: auto;
  object-fit: contain;
  transform: none;
}

.ax .ax-card__big {
  margin: 16px 0 14px;
}

.ax .ax-card .ax-links {
  margin-top: 18px;
}

@media (max-width: 767.98px) {
  .ax .ax-card__inner { padding: 14px 14px 18px; }
}

/* ── 6. Even spacing after the stack ────────────────────────────────── */
.ax .ax-stack-cards {
  margin-bottom: 0;
}

.ax .ax-more-line {
  margin-top: 24px;
}

.ax .ax-work .ax-cta-row {
  margin-top: 24px;
}

/* ── Buttons: no arrows; one hover for all ──────────────────────────── */
.ax-btn__arrow {
  display: none;
}

.ax .ax-btn,
.ax-dock .ax-btn {
  position: relative;
  overflow: hidden;
  isolation: isolate;
  transition: transform 0.25s cubic-bezier(0.2, 0.8, 0.2, 1), box-shadow 0.25s ease, background 0.25s ease;
}

/* A soft sheen crosses the button on hover. */
.ax .ax-btn::after,
.ax-dock .ax-btn::after {
  content: "";
  position: absolute;
  top: 0;
  bottom: 0;
  left: -60%;
  z-index: -1;
  width: 50%;
  background: linear-gradient(100deg, transparent, rgba(255, 255, 255, 0.22), transparent);
  transform: skewX(-20deg);
  transition: left 0.6s cubic-bezier(0.2, 0.8, 0.2, 1);
  pointer-events: none;
}

.ax .ax-btn:hover,
.ax .ax-btn:focus-visible,
.ax-dock .ax-btn:hover,
.ax-dock .ax-btn:focus-visible {
  transform: translateY(-2px);
  box-shadow: 0 12px 28px -12px rgba(21, 18, 15, 0.55);
}

.ax .ax-btn:hover::after,
.ax-dock .ax-btn:hover::after {
  left: 120%;
}

.ax .ax-dark .ax-btn::after,
.ax-dock .ax-btn::after {
  background: linear-gradient(100deg, transparent, rgba(232, 121, 74, 0.25), transparent);
}

/* ── 7. Clutch: no white box, centred ───────────────────────────────── */
.ax .ax-reviews__widget {
  padding: 0;
  background: transparent;
  border-radius: 0;
}

.ax .ax-reviews__widget .clutch-widget {
  display: block;
  max-width: 1060px;
  margin: 0 auto;
}

/* ── 8 + 9. Dock: centred text, glowing CTA ─────────────────────────── */
.ax-dock p {
  margin: 0;
  line-height: 1.3;
}

.ax-dock {
  align-items: center;
}

.ax-dock .ax-btn {
  box-shadow: 0 0 0 2px var(--ax-accent), 0 0 18px 2px rgba(232, 93, 32, 0.55);
  animation: ax-glow 2.6s ease-in-out infinite;
}

@keyframes ax-glow {
  0%, 100% { box-shadow: 0 0 0 2px var(--ax-accent), 0 0 14px 1px rgba(232, 93, 32, 0.45); }
  50%      { box-shadow: 0 0 0 2px var(--ax-accent), 0 0 26px 6px rgba(232, 93, 32, 0.7); }
}

@media (prefers-reduced-motion: reduce) {
  .ax-dock .ax-btn { animation: none; }
}

/* Short laptop screens (768–820px tall): the hero still fits one screen. */
@media (min-width: 992px) and (max-height: 820px) {
  .ax .ax-hero { padding: 18px 0 22px; }
  .ax .ax-hero__logo { margin-bottom: 14px; }
  .ax .ax-kicker { margin-bottom: 12px; }
  .ax .ax-hero__title { font-size: clamp(38px, 4.2vw, 58px); }
  .ax .ax-hero__sub { margin-top: 12px; }
  .ax .ax-hero__facts { margin-top: 18px; }
  .ax .ax-video { margin-top: 16px; }
  .ax .ax-form-card { padding: 20px 24px; }
  .ax .ax-form-card__lede { margin-bottom: 14px; }
  .ax .ax-form { gap: 11px; }
  .ax .ax-field input { height: 44px; }
}

/* Odometer colour: no clipped gradient (Chrome will not paint it through
   the rolling columns). The digits roll in warm and glowing, then settle
   to paper white as the strip's light band passes. */
.ax .ax-proof dt .ax-n {
  background: none;
  -webkit-background-clip: border-box;
          background-clip: border-box;
  color: var(--ax-paper);
  animation: none !important;
}

.ax .ax-proof dt i {
  color: #f1c9b3;
}

.ax .ax-odo__strip span {
  color: #e8794a;
  text-shadow: 0 0 24px rgba(232, 121, 74, 0.55);
  transition: color 1.4s ease 1.1s, text-shadow 1.4s ease 1.1s;
}

.ax .ax-proof.is-lit .ax-odo__strip span {
  color: var(--ax-paper);
  text-shadow: 0 0 0 rgba(232, 121, 74, 0);
}

@media (prefers-reduced-motion: reduce) {
  .ax .ax-odo__strip span { color: var(--ax-paper); text-shadow: none; }
}

/* Clutch draws its reviews in a fixed block inside a white frame; sizing the
   frame to that block removes the white edge and centres it. */
.ax .ax-reviews__widget .clutch-widget {
  max-width: 940px;
  overflow: hidden;
  border-radius: 16px;
}

@media (max-width: 991.98px) {
  .ax .ax-reviews__widget .clutch-widget { max-width: none; border-radius: 12px; }
}

/* ==========================================================================
   v7 (28 Oct 2026): hero anchored to the top, richer facts and video card,
   larger proof labels, mobile case cards, mobile journey line.
   ========================================================================== */

/* ── Hero: content sits right under the logo, never centred in a tall box */
.ax .ax-hero {
  display: block;
  min-height: 0;
  padding: 26px 0 clamp(40px, 5vw, 64px);
}

.ax .ax-hero__logo {
  margin-bottom: clamp(28px, 3.4vw, 44px);
}

.ax .ax-hero__grid {
  align-items: start;
}

/* ── Facts: three glass tiles with a warm top edge ──────────────────── */
.ax .ax-hero__facts {
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 10px;
  max-width: 600px;
  margin-top: 26px;
  border-top: 0;
}

.ax .ax-hero__facts div {
  position: relative;
  margin: 0;
  padding: 16px 16px 14px;
  border: 1px solid rgba(244, 239, 230, 0.1);
  border-right: 1px solid rgba(244, 239, 230, 0.1);
  border-radius: 16px;
  background: linear-gradient(180deg, rgba(244, 239, 230, 0.06), rgba(244, 239, 230, 0.015));
  overflow: hidden;
}

.ax .ax-hero__facts div::before {
  content: "";
  position: absolute;
  top: 0;
  left: 16px;
  right: 16px;
  height: 2px;
  border-radius: 0 0 2px 2px;
  background: linear-gradient(90deg, #e8794a, rgba(241, 201, 179, 0));
}

.ax .ax-hero__facts dt {
  font-size: clamp(24px, 2.2vw, 30px);
}

.ax .ax-hero__facts dd {
  max-width: none;
  margin-top: 6px;
  font-size: 13px;
  line-height: 1.4;
  color: rgba(244, 239, 230, 0.6);
}

/* ── Video card: a richer poster, a label, a person ─────────────────── */
.ax .ax-video {
  gap: 20px;
  max-width: 600px;
  width: 100%;
  margin-top: 12px;
  padding: 10px 20px 10px 10px;
  border: 1px solid rgba(232, 121, 74, 0.28);
  border-radius: 20px;
  background:
    radial-gradient(120% 140% at 0% 50%, rgba(232, 121, 74, 0.16), transparent 60%),
    rgba(244, 239, 230, 0.03);
}

.ax .ax-video:hover,
.ax .ax-video:focus-visible {
  border-color: rgba(232, 121, 74, 0.6);
  background:
    radial-gradient(120% 140% at 0% 50%, rgba(232, 121, 74, 0.24), transparent 60%),
    rgba(244, 239, 230, 0.05);
}

.ax .ax-video__poster {
  width: 168px;
  border-radius: 14px;
}

.ax .ax-video__poster::after {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(180deg, rgba(21, 18, 15, 0.1), rgba(21, 18, 15, 0.45));
}

.ax .ax-video__play {
  z-index: 1;
  width: 46px;
  height: 46px;
  background: var(--ax-accent);
  animation: ax-pulse-warm 2.4s ease-out infinite;
}

.ax .ax-video__play::after {
  border-color: transparent transparent transparent #fff;
}

@keyframes ax-pulse-warm {
  0%   { box-shadow: 0 0 0 0 rgba(232, 93, 32, 0.55); }
  70%  { box-shadow: 0 0 0 14px rgba(232, 93, 32, 0); }
  100% { box-shadow: 0 0 0 0 rgba(232, 93, 32, 0); }
}

.ax .ax-video__text {
  gap: 6px;
}

.ax .ax-video__tag {
  color: #f1c9b3;
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.14em;
  text-transform: uppercase;
}

.ax .ax-video__text b {
  font-size: 18px;
  line-height: 1.25;
}

.ax .ax-video__who {
  gap: 8px;
  font-size: 13px;
}

.ax .ax-video__who img {
  width: 24px;
  height: 24px;
}

@media (max-width: 767.98px) {
  .ax .ax-hero { padding-top: 20px; }
  .ax .ax-hero__logo { margin-bottom: 22px; }
  .ax .ax-hero__facts { gap: 8px; }
  .ax .ax-hero__facts div { padding: 12px 10px 10px; border-radius: 12px; }
  .ax .ax-hero__facts div::before { left: 10px; right: 10px; }
  .ax .ax-hero__facts dt { font-size: 20px; }
  .ax .ax-hero__facts dd { font-size: 11px; }
  .ax .ax-video { gap: 14px; padding: 8px 14px 8px 8px; border-radius: 16px; }
  .ax .ax-video__poster { width: 112px; border-radius: 10px; }
  .ax .ax-video__play { width: 36px; height: 36px; }
  .ax .ax-video__text b { font-size: 15px; }
  .ax .ax-video__who { font-size: 12px; }
}

/* ── Proof labels: larger ───────────────────────────────────────────── */
.ax .ax-proof dd {
  margin-top: 12px;
  color: rgba(244, 239, 230, 0.72);
  font-size: clamp(16px, 1.3vw, 19px);
  font-weight: 500;
  line-height: 1.35;
}

@media (max-width: 767.98px) {
  .ax .ax-proof dd { font-size: 14px; margin-top: 8px; }
}

/* ── Case cards on phones and tablets: one column, image on top ─────── */
@media (max-width: 991.98px) {
  .ax .ax-card__inner {
    grid-template-columns: minmax(0, 1fr);
  }

  .ax .ax-card__media {
    order: -1;
  }
}

@media (max-width: 767.98px) {
  .ax .ax-card__meta { gap: 10px; flex-wrap: wrap; }
  .ax .ax-card__big { flex-wrap: nowrap; align-items: baseline; }
  .ax .ax-card__big span { flex-shrink: 0; }
  .ax .ax-card__text { font-size: 15px; }
}

/* ── Journey on phones: one line drawn down the stops, tighter logos ── */
.ax .ax-journey__stop > p {
  margin: 6px 0 0;
}

.ax .ax-journey__node {
  transition: background 0.35s ease, border-color 0.35s ease, box-shadow 0.35s ease;
}

.ax .ax-journey__stop.is-on .ax-journey__node {
  background: var(--ax-ink);
  box-shadow: 0 0 0 5px rgba(232, 121, 74, 0.18);
}

@media (max-width: 767.98px) {
  .ax .ax-journey__track {
    position: relative;
  }

  /* The per-stop rules give way to one track-length line that draws. */
  .ax .ax-journey__stop::before {
    display: none;
  }

  .ax .ax-journey__track::before,
  .ax .ax-journey__track::after {
    display: block;
    content: "";
    position: absolute;
    top: 10px;
    bottom: 30px;
    left: 9px;
    right: auto;
    width: 2px;
    height: auto;
    background: var(--ax-rule);
    animation: none;
    opacity: 1;
  }

  .ax .ax-journey__track::after {
    background: var(--ax-ink);
    transform-origin: 50% 0;
    transform: scaleY(var(--draw, 0));
  }

  .ax .ax-journey__track::before {
    transform: none;
  }

  .ax .ax-journey__node {
    position: relative;
    z-index: 1;
    background: var(--ax-paper);
  }

  .ax .ax-journey__logos {
    margin-top: 10px;
  }
}

@media (prefers-reduced-motion: reduce) {
  .ax .ax-journey__track::after { transform: none; }
}

/* The hero grid's column gap was also spacing the logo row from the
   content; rows take no gap, the logo's own margin sets that distance. */
.ax .ax-hero__grid {
  row-gap: 0;
}